Adoption of e-commerce with UTAUT model approach: A case study of the millenial generation in Jakarta

Devina  Margaretta; Ryan Caesar Dwi  Putra

doi:10.55942/ccdj.v5i1.838

Authors

Devina Margaretta BINUS Online Learning, Bina Nusantara University
Ryan Caesar Dwi Putra BINUS Online Learning, Bina Nusantara University

DOI:

https://doi.org/10.55942/ccdj.v5i1.838

Keywords:

E-Commerce Adoption, UTAUT, Millenial, Trust, Payment Method

Abstract

The E-Commerce industry has experienced significant growth in recent years. The continued use of e-commerce to improve the quality of life depends on several factors. Trust and Payment Methods have emerged as important factors influencing E-Commerce Adoption. This study examines the UTAUT factors of millennial consumers' E-Commerce Adoption in Jakarta by focusing on the mediating role of trust and the mediating role of Payment Methods. This study used a path analysis method with a quantitative approach. The research data were collected using a questionnaire with 181 millennial respondents who had made purchase transactions in e-commerce. This research analysis tool uses SEM-PLS. This study revealed that of the six variables studied, three had no significant effect, while three had a significant effect on E-Commerce Adoption in Jakarta.

Author Biographies

Devina Margaretta, BINUS Online Learning, Bina Nusantara University

Devina Margaretta is affiliated with Management Department, BINUS Online Learning, Bina Nusantara University

Ryan Caesar Dwi Putra , BINUS Online Learning, Bina Nusantara University

Ryan Caesar Dwi Putra is affiliated with Management Department, BINUS Online Learning, Bina Nusantara University

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