THE ROLE OF MARKETING MANAGEMENT IN DEVELOPMENT CONCEPT BUSINESS DURING THE COVID-19 PANDEMIC

Authors

  • Sri Sugiarti Universitas Tama Jagakarsa

Keywords:

Marketing management, opportunity, business, social media, online

Abstract

During the COVID-19 pandemic, many business people have difficulty surviving and developing, so the role of marketing management is very much needed. Marketing management is the overall system of business activities aimed at planning, pricing, promoting, and distributing goods and services that satisfy needs to both existing and potential buyers. The formulation of the problem is: "What is the role of marketing management in conceptual business development during the covid-19 pandemic?". Looking for other business opportunities as other income besides the main income. Or with a marketing strategy through social media, namely the strategies taken to increase sales turnover in the business are: Create an online shop site, add networks and relationships, add interesting marketing content,

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Published

2022-12-30

How to Cite

Sugiarti, S. (2022). THE ROLE OF MARKETING MANAGEMENT IN DEVELOPMENT CONCEPT BUSINESS DURING THE COVID-19 PANDEMIC. Journal of Research in Construction, Communication, and Commercial, 1(1), 1–15. Retrieved from https://journal.privietlab.org/index.php/jrccc/article/view/186
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