Vol. 5 No. 6 (2025): June 2025

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Articles

Post-acquisition TikTok and Tokopedia: Optimization marketing media to encourage entrepreneurship on Sumatra Island

Poppy Wulandari, Mawaddah, Ade Rasinta Herli Kristiani Purba

Published 23 June 2025 | View Article ›

Views: 897

CrossRef citations: 0

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Entrepreneurs Digital marketing Shopping Medium Business Sustainability
Articles

Intergenerational technology adoption barriers in Indonesian family-owned MSME: A multi-level structural equation modeling analysis

Enina Putri, Sabar Aritonang Rajaguguk

Published 23 June 2025 | View Article ›

Views: 1057

CrossRef citations: 0

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Articles

Altruistic leadership and trust in leaders at the public housing and residential areas service of Madiun City

Veronika Agustini Srimulyani, Malfilia Nathalie

Published 23 June 2025 | View Article ›

Views: 341

CrossRef citations: 0

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Altruistic leadership Trust in leaders Organizational effectiveness
Articles

Strategic and sustainable human resource management: Twin weapon for achieving competitive advantage in organization

William Ben Gunawan, Lukas Mikhail

Published 23 June 2025 | View Article ›

Views: 827

CrossRef citations: 2

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Strategic Human Resource Management Sustainable Human Resource Management Competitive Advantage Organizational Dynamic
Articles

Applying Kotler’s 5A model to TikTok live: A systematic literature review

Ryndian Gusty, Al-Adly Darniyus

Published 24 June 2025 | View Article ›

Views: 675

CrossRef citations: 1

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Digital Marketing TikTok Live Skincare Social Media Marketing
Articles

The boomerang effect of the cassava floor price policy: An analysis of the impact of the governor of Lampung’s directive on the tapioca industry and farmers’ welfare

Ulfa Umayasari, Goestyari Kurnia Amantha

Published 30 June 2025 | View Article ›

Views: 340

CrossRef citations: 0

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price intervention cassava agricultural policy starch content Lampung
Articles

Love is blurb: Reality TVs as local tourism marketing intermediaries

Putri Surya Cempaka

Published 30 June 2025 | View Article ›

Views: 438

CrossRef citations: 0

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marketing intermediaries Netflix reality tv tourism
Articles

Dismissing negative stigma, embracing change: The BK teacher's role in supporting student development at SMK Mikael Surakarta

Sela Fajar Ariani

Published 30 June 2025 | View Article ›

Views: 414

CrossRef citations: 0

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guidance counseling negative stigma SMK Mikael Surakarta
Articles

The meaning of innovation in the umrah business process: A qualitative study on umrah travel

Hidayatul Nur’Syamsiyah, Leonard Adrie Manafe, Dodit Cahyo Nugroho

Published 30 June 2025 | View Article ›

Views: 374

CrossRef citations: 0

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Umrah Business Innovation Digital Technology Government Regulation Human Resources Congregation Trust
Articles

Strategic integration of human resource management and marketing in the digital business era: A systematic literature review

Hadi Suriono, Surya Bakti

Published 30 June 2025 | View Article ›

Views: 457

CrossRef citations: 0

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Digital Transformation Human Resource Management Digital Marketing Systematic Literature Review Strategic Alignment Organizational Agility Digital Capabilities
Articles

Income inequality across provinces in Indonesia: An empirical analysis of human development, economic performance, and labor market conditions

Al Bina, Leni Kurnia Optari, Heni Widiya

Published 30 June 2025 | View Article ›

Views: 559

CrossRef citations: 2

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Income inequality Human Development Index economic growth unemployment panel data