Priviet Social Sciences Journal

The effect of the 4Ps marketing mix and e-WOM on Gen Z consumers' purchasing decisions: A case study at Chalissa Studio in Cianjur

Dhita Widya Ramadani, Yuli Novitasari, Riani Winarni — Mon, 02 Feb 2026 00:00:00 +0700

This study aimed to evaluate how the 4Ps of the Marketing Mix and E-WOM influence Gen Z customers' purchasing behavior at Chalissa Studio. Using purposeful sampling, the quantitative method employed in this study involved administering a closed questionnaire to 100 participants. Instrument testing, classical assumption testing, multiple linear regression testing, hypothesis testing, and coefficient of determination testing (R2) were used to analyze the gathered data to ascertain the simultaneous and partial effects among variables. This research indicates that: (1) The product has a regression coefficient of 0.317 and a t-value of 12.672, both of which are positive and statistically significant; (2) Price has a substantial but unfavorable effect, as shown by the t-value of -13.079 and the regression coefficient of -0.810. (3) The location has a statistically significant and positive t-value of 2.080 and a regression coefficient of 0.044; (4) The regression coefficient for promotion is 0.272, and the t-value is 2.938, both of which are positive and statistically significant; (5) With a regression coefficient of 0.898 and a t-value of 16.974, which are both statistically significant and positive, E-WOM is said to be positive; (6) The 4P Marketing Mix and E-WOM with an F-value of 855.291; (7) The impact of the 4P Marketing Mix and E-WOM on purchase decisions is shown by the R Square value of 0.978, or 97.8%, with the other 2.2% being attributable to other factors not addressed in this research

The specificity of law enforcement in competitive swimming from the perspective of Indonesia’s national legal system

Barru Aliyyu Nissa Ismanto — Mon, 02 Feb 2026 00:00:00 +0700

This article discusses the specificity of law enforcement in swimming from the perspective of Indonesia's national legal system. This study focuses on the applicability of international sports organization regulations as normative standards in the implementation of competitive sports, particularly based on Law No. 11 of 2022 on Sports. This study uses a normative legal research method with regulatory and conceptual approaches to the problem. The results of the study show that the enforcement of swimming law has specific characteristics that originate from lex sportiva, a private normative system that is recognized to a limited extent by national laws. The application of the core regulations of international sports organizations is a legal requirement for recognizing an activity as competitive. If these regulations are not applied in their entirety and consistently, championships or sports weeks cannot be classified as competitive sports within the framework of the national law. This study confirms that the recognition of lex sportiva is conditional and remains within the limits of the constitutional principles and the protection of human rights.

Beyond philanthropy: Modelling zakat’s systemic role in circular economic practices and sustainable finance

Tue, 03 Feb 2026 00:00:00 +0700

This study systematically examines the role of zakat in promoting sustainable finance and achieving Sustainable Development Goals (SDGs). Through the Systematic Literature Review (SLR) method, this study identifies, analyzes, and synthesizes various empirical studies and national data related to zakat’s contribution to economic, social, and environmental development. Zakat, as an Islamic social finance instrument, has great potential in strengthening the inclusive financial ecosystem and supporting community welfare. The literature review shows that zakat plays a significant role not only as a financial instrument for redistributing prosperity but also as a catalyst for sustainable development through environmental conservation, economic empowerment, enhanced social resilience, and increased financial inclusion. The integration of zakat into the sustainable finance policy framework has been proven to support the achievement of several SDGs, particularly the goals of poverty eradication (SDG 1), decent work and economic growth (SDG 8), and inequality reduction (SDG 10). Therefore, zakat’s potential can be optimized through good governance, digital innovation, and cross-sector collaboration is a strategic key to accelerate the realization of sustainable finance and achieve the SDGs in Indonesia

Learning management based on character education in education subjects through online learning

Nurul Faizah, Ghasa Faraasyatul 'Alam, Ömer Şaban — Tue, 03 Feb 2026 00:00:00 +0700

This study aims to discover and analyze the implementation of character education-based learning management in online learning during the COVID-19 pandemic, including Educator Professional Ethics and Introduction to Education, through compulsory education courses. This study used a qualitative approach and descriptive types. Observations, field records, documentation, and articles were used as the data sources. The Miles and Huberman Models are used in data analysis procedures, with stages of data collection, data display, data reduction, and data verification. According to the findings, character education was conducted during online learning through cooperation between students and lecturers. Lecture rules, such as face-to-face meetings, can still be followed by students and lecturers. Students and lecturers cooperate to implement ethical principles in discussion forums, such as asking questions and responding to responses.

Connection fiscal decentralization and poverty in South Sulawesi: Analysis of the 2004–2024 period

Ihsan Ashari, Tuti Adi Tama, Dwi Hastuti Lestari Komarlina — Tue, 03 Feb 2026 00:00:00 +0700

This study highlights both direct and indirect linkages mediated by economic growth, as it investigates the effects of fiscal decentralization on poverty levels in South Sulawesi Province between 2004 and 2024. The General Allocation Fund (DAU), Special Allocation Fund (DAK), Revenue Sharing Fund (DBH), and Local Own-Source Revenue (PAD) are the four main fiscal mechanisms that are the focus of this study. Using route analysis with time-series data in SPSS, this study reveals several important findings. Poverty levels are significantly negatively impacted by economic growth. As a mediating variable, DAU shows a strong positive relationship with poverty, but DAK and PAD show notable negative relationships. DBH, on the other hand, does not demonstrate a noteworthy indirect impact on poverty via the conduit of economic expansion. The findings suggest that the efficacy of fiscal decentralization in alleviating poverty varies among different fiscal instruments, with DAK and PAD yielding the most beneficial results when implemented in programs that foster economic growth. These insights provide critical guidance for policymakers aiming to enhance the effectiveness of fiscal decentralization strategies in combating poverty in South Sulawesi Province.