Priviet Social Sciences Journal

The effect of the 4Ps marketing mix and e-WOM on Gen Z consumers' purchasing decisions: A case study at Chalissa Studio in Cianjur

Dhita Widya Ramadani — 2026-02-02

This study aimed to evaluate how the 4Ps of the Marketing Mix and E-WOM influence Gen Z customers' purchasing behavior at Chalissa Studio. Using purposeful sampling, the quantitative method employed in this study involved administering a closed questionnaire to 100 participants. Instrument testing, classical assumption testing, multiple linear regression testing, hypothesis testing, and coefficient of determination testing (R2) were used to analyze the gathered data to ascertain the simultaneous and partial effects among variables. This research indicates that: (1) The product has a regression coefficient of 0.317 and a t-value of 12.672, both of which are positive and statistically significant; (2) Price has a substantial but unfavorable effect, as shown by the t-value of -13.079 and the regression coefficient of -0.810. (3) The location has a statistically significant and positive t-value of 2.080 and a regression coefficient of 0.044; (4) The regression coefficient for promotion is 0.272, and the t-value is 2.938, both of which are positive and statistically significant; (5) With a regression coefficient of 0.898 and a t-value of 16.974, which are both statistically significant and positive, E-WOM is said to be positive; (6) The 4P Marketing Mix and E-WOM with an F-value of 855.291; (7) The impact of the 4P Marketing Mix and E-WOM on purchase decisions is shown by the R Square value of 0.978, or 97.8%, with the other 2.2% being attributable to other factors not addressed in this research

The specificity of law enforcement in competitive swimming from the perspective of Indonesia’s national legal system

Barru Aliyyu Nissa Ismanto — 2026-02-02

This article discusses the specificity of law enforcement in swimming from the perspective of Indonesia's national legal system. This study focuses on the applicability of international sports organization regulations as normative standards in the implementation of competitive sports, particularly based on Law No. 11 of 2022 on Sports. This study uses a normative legal research method with regulatory and conceptual approaches to the problem. The results of the study show that the enforcement of swimming law has specific characteristics that originate from lex sportiva, a private normative system that is recognized to a limited extent by national laws. The application of the core regulations of international sports organizations is a legal requirement for recognizing an activity as competitive. If these regulations are not applied in their entirety and consistently, championships or sports weeks cannot be classified as competitive sports within the framework of the national law. This study confirms that the recognition of lex sportiva is conditional and remains within the limits of the constitutional principles and the protection of human rights.

Beyond philanthropy: Modelling zakat’s systemic role in circular economic practices and sustainable finance

Muhammad Putra Aprullah — 2026-02-03

This study systematically examines the role of zakat in promoting sustainable finance and achieving Sustainable Development Goals (SDGs). Through the Systematic Literature Review (SLR) method, this study identifies, analyzes, and synthesizes various empirical studies and national data related to zakat’s contribution to economic, social, and environmental development. Zakat, as an Islamic social finance instrument, has great potential in strengthening the inclusive financial ecosystem and supporting community welfare. The literature review shows that zakat plays a significant role not only as a financial instrument for redistributing prosperity but also as a catalyst for sustainable development through environmental conservation, economic empowerment, enhanced social resilience, and increased financial inclusion. The integration of zakat into the sustainable finance policy framework has been proven to support the achievement of several SDGs, particularly the goals of poverty eradication (SDG 1), decent work and economic growth (SDG 8), and inequality reduction (SDG 10). Therefore, zakat’s potential can be optimized through good governance, digital innovation, and cross-sector collaboration is a strategic key to accelerate the realization of sustainable finance and achieve the SDGs in Indonesia

Learning management based on character education in education subjects through online learning

Nurul Faizah — 2026-02-03

This study aims to discover and analyze the implementation of character education-based learning management in online learning during the COVID-19 pandemic, including Educator Professional Ethics and Introduction to Education, through compulsory education courses. This study used a qualitative approach and descriptive types. Observations, field records, documentation, and articles were used as the data sources. The Miles and Huberman Models are used in data analysis procedures, with stages of data collection, data display, data reduction, and data verification. According to the findings, character education was conducted during online learning through cooperation between students and lecturers. Lecture rules, such as face-to-face meetings, can still be followed by students and lecturers. Students and lecturers cooperate to implement ethical principles in discussion forums, such as asking questions and responding to responses.

Connection fiscal decentralization and poverty in South Sulawesi: Analysis of the 2004–2024 period

Ihsan Ashari — 2026-02-03

This study highlights both direct and indirect linkages mediated by economic growth, as it investigates the effects of fiscal decentralization on poverty levels in South Sulawesi Province between 2004 and 2024. The General Allocation Fund (DAU), Special Allocation Fund (DAK), Revenue Sharing Fund (DBH), and Local Own-Source Revenue (PAD) are the four main fiscal mechanisms that are the focus of this study. Using route analysis with time-series data in SPSS, this study reveals several important findings. Poverty levels are significantly negatively impacted by economic growth. As a mediating variable, DAU shows a strong positive relationship with poverty, but DAK and PAD show notable negative relationships. DBH, on the other hand, does not demonstrate a noteworthy indirect impact on poverty via the conduit of economic expansion. The findings suggest that the efficacy of fiscal decentralization in alleviating poverty varies among different fiscal instruments, with DAK and PAD yielding the most beneficial results when implemented in programs that foster economic growth. These insights provide critical guidance for policymakers aiming to enhance the effectiveness of fiscal decentralization strategies in combating poverty in South Sulawesi Province.

Design of a snack seasoning mixing machine for culinary partners

Jesika Tri Agistina — 2026-02-04

To improve customer satisfaction, this study discusses the design of a snack seasoning mixing machine to improve the efficiency and consistency of the mixing process in the food industry. The main problems faced by businesses are uneven seasoning distribution and long production times when the process is performed manually. The methods used included identifying user needs, mechanical and electrical design, material selection, and prototype development using an electric motor as the main drive and mixing shaft in a stainless steel container. Testing was conducted to determine the machine's performance in mixing seasonings. The results showed that the machine was able to mix seasonings within 2-3 minutes with stable operation, low power consumption, and produced a more homogeneous mixture compared to the manual process. In addition, the machine is easy to operate and maintain, making it suitable for application in small- and medium-sized businesses. The conclusion of this study is that the designed snack seasoning mixer has good performance, is capable of improving production quality and efficiency, and has the potential to be further developed to increase its capacity and durability.

Hudud by the Taliban in Afghanistan and the relevance of Muhammad Syahrur's thought

Desthia Irsa Savitri — 2026-02-04

This study is motivated by the continuing debate over the hudud in the modern era and its practical implications. It examines how the Taliban have applied hudud punishments in Afghanistan and assesses the relevance of Muhammad Syahrur’s contemporary legal thought on hudud punishments. Using a qualitative library-research approach, data were collected from books, scholarly literature, and relevant reports and then analyzed using content analysis and inductive reasoning. The findings indicate that during the Taliban's rule, the implementation of hudud tends to be harsher, more rigid, and more repressive, often raising concerns regarding due process and human rights. Both the Taliban's approach and Syahrur's discussion derive from the Qur'an and Hadith; however, Syahrur's theory of limits (nazariyyat al-hudud) frames divine law as having minimum and maximum boundaries, allowing space for contextual ijtihad that weighs public benefit (maslahah) in line with changing social realities while remaining within God's limits (sunnatullah).

Analysis of rebranding strategies in companies experiencing crisis

Anindya Putri Utami — 2026-02-04

This study aims to analyze the impact of rebranding strategies on brand image and company performance in organizations facing crises. In a dynamic and competitive business environment, rebranding is understood as a strategic transformation process that goes beyond changes in logos or brand names and encompasses the renewal of the company’s vision, mission, values, and brand communication. This study employs a quantitative approach using a survey method targeting consumers aware of the company’s rebranding process after the crisis. The sampling technique used is purposive sampling, with data collected through a Likert-scale questionnaire. The results indicate that rebranding strategies positively and significantly affect company performance. Brand image plays a dominant role in strengthening positive consumer perceptions and enhancing loyalty and trust in the company. The findings also suggest that consistent, honest, and transparent brand communication is a key factor in the success of rebranding initiatives in the hospitality industry. Holistic rebranding accompanied by internal reforms can restore corporate reputation and improve business performance in the post-crisis period. This study contributes theoretically to the development of marketing management literature and serves as a practical reference for companies in designing effective rebranding strategies for image recovery and performance enhancement.

Development of a Break-Even Analysis (BEA) model for setting the selling price of marine product MSMEs

Vina Olivia Pebrianty — 2026-02-04

This study aims to develop an applicative Break-Even Analysis (BEA) model to support pricing decisions for seafood processing MSMEs in Kendari City. Most MSMEs in this sector still set selling prices intuitively due to a limited understanding of cost accounting and incomplete financial records. This study employed a descriptive quantitative approach with a field study design, using questionnaires, interviews, observations, and documentation to collect data from MSMEs that met the research criteria. The BEA model was developed based on fixed costs, variable costs, production volume, and selling price. The results indicate that the BEA model is easy to apply, suitable for MSMEs with simple bookkeeping practices, and capable of generating accurate break-even points and minimum selling price calculations. After applying the model, MSME owners demonstrated an improved understanding of cost structures and were able to determine selling prices and profit margins more rationally. These findings confirm that BEA enhances cost awareness and supports more efficient decision-making. Overall, this study provides a practical managerial tool that can be utilized by MSMEs, local government agencies, and academic institutions to strengthen financial literacy and pricing strategies in the seafood-processing sector.