Amalia B, Fatimah AN, Rizki MF, Sari WP, El Farabi QNS. Startup strategies in building brand awareness: (Roland Barthes’ semiotic analysis of Korean drama Start-Up). PSSJ [Internet]. 2025 May 26 [cited 2025 Aug. 1];5(5):1-24. Available from: https://journal.privietlab.org/index.php/PSSJ/article/view/379