Ramadani, D. W. ., Novitasari, Y. . and Winarni, R. . (2026) “The effect of the 4Ps marketing mix and e-WOM on Gen Z consumers’ purchasing decisions: A case study at Chalissa Studio in Cianjur”, Priviet Social Sciences Journal, 6(2), pp. 1–13. doi: 10.55942/pssj.v6i2.1517.