Utami, A. P. ., Fachria, E. ., Arifah, R. N. ., FK, P. A. J. ., Kusumaningrum, Y. Y. . and Fawwaz, R. S. . (2026) “Analysis of rebranding strategies in companies experiencing crisis”, Priviet Social Sciences Journal, 6(2), pp. 76–86. doi: 10.55942/pssj.v6i2.1328.