CHEHAB, F. O. . Formulation of ethical integrated marketing communication strategy to boost member acquisition for PT HM Sampoerna Tbk.’s smoke-free products. Priviet Social Sciences Journal, [S. l.], v. 6, n. 3, p. 491–506, 2026. DOI: 10.55942/pssj.v6i3.1635. Disponível em: https://journal.privietlab.org/index.php/PSSJ/article/view/1635. Acesso em: 26 mar. 2026.