RAMADANI, D. W. .; NOVITASARI, Y. .; WINARNI, R. . The effect of the 4Ps marketing mix and e-WOM on Gen Z consumers’ purchasing decisions: A case study at Chalissa Studio in Cianjur. Priviet Social Sciences Journal, [S. l.], v. 6, n. 2, p. 1–13, 2026. DOI: 10.55942/pssj.v6i2.1517. Disponível em: https://journal.privietlab.org/index.php/PSSJ/article/view/1517. Acesso em: 5 feb. 2026.