UTAMI, A. P. .; FACHRIA, E. .; ARIFAH, R. N. .; FK, P. A. J. .; KUSUMANINGRUM, Y. Y. .; FAWWAZ, R. S. . Analysis of rebranding strategies in companies experiencing crisis. Priviet Social Sciences Journal, [S. l.], v. 6, n. 2, p. 76–86, 2026. DOI: 10.55942/pssj.v6i2.1328. Disponível em: https://journal.privietlab.org/index.php/PSSJ/article/view/1328. Acesso em: 5 feb. 2026.