Utami, A.P. , Fachria, E. , Arifah, R.N. , FK, P.A.J. , Kusumaningrum, Y.Y. and Fawwaz, R.S. 2026. Analysis of rebranding strategies in companies experiencing crisis. Priviet Social Sciences Journal. 6, 2 (Feb. 2026), 76–86. DOI:https://doi.org/10.55942/pssj.v6i2.1328.