Strategy formulation for the career preparation guidance program of the EduTech Startup Brofesional.id

Hafidh Rifky Adiyatna; Fadhila  Balqis

doi:10.55942/pssj.v5i12.745

Strategy formulation for the career preparation guidance program of the EduTech Startup Brofesional.id

Hafidh Rifky Adiyatna , Fadhila Balqis

DOI: https://doi.org/10.55942/pssj.v5i12.745

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📄 Published: 05 Dec 2025

Abstract

This study aims to formulate development strategies and determine the priority strategies applicable to the Career Preparation Guidance Program of the edutech startup Brofesional.id. This research began by analyzing the internal and external factors influencing the program. An analysis was conducted to identify the program’s strengths, weaknesses, opportunities, and threats. To formulate strategies, this study applies the principles of strategic management and utilizes various analytical tools, including the IFE, EFE, SWOT, IE, and QSPM matrices. The findings indicate that the most feasible strategy for Brofesional.id is to enhance promotional activities through regular collaborations with government agencies. This suggested approach is supported by a QSPM analysis score of 4.807.

Keywords: IE Analysis IFE and EFE Analysis QSPM Analysis SWOT Analysis

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Issue Vol. 5 No. 12 (2025): December 2025

Section Articles

Published 05-12-2025

License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Adiyatna, H. R., & Balqis, F. . (2025). Strategy formulation for the career preparation guidance program of the EduTech Startup Brofesional.id. Priviet Social Sciences Journal, 5(12), 188–197. https://doi.org/10.55942/pssj.v5i12.745

About the Contributors

Hafidh Rifky Adiyatna

UPN "Veteran" Yogyakarta

Indonesia

Hafidh Rifky Adiyatna is a lecturer and researcher at the Department of Management, UPN "Veteran" Yogyakarta, Indonesia. His expertise lies in strategic management, particularly in business development and organizational strategy. He has actively contributed to academic research and teaching in management strategy and has supervised various student research projects in the field.

Fadhila Balqis

Universitas UPN "Veteran" Yogyakarta

Indonesia

Fadhila Balqis is a researcher at the Strategic Management Laboratory, Entrepreneurship Class, UPN "Veteran" Yogyakarta, Indonesia. Her academic focus includes strategic management with an emphasis on entrepreneurship and organizational development. She has participated in applied research projects related to business strategy formulation and has contributed to student-centered learning initiatives in management studies.