Strategies for strengthening employee performance at LPPL agropolitan television to support sustainable tourism  in Batu City

Pudji Lestari; Arnanda  Ajisaputra; Made Iska Aprilita  Wardani; R. Himawan Arif  Soesetyo

doi:10.55942/pssj.v5i9.737

Authors

Pudji Lestari Sekolah Tinggi Ilmu Ekonomi Indocakti
Arnanda Ajisaputra Sekolah Tinggi Ilmu Ekonomi Indocakti
Made Iska Aprilita Wardani Sekolah Tinggi Ilmu Ekonomi Indocakti
R. Himawan Arif Soesetyo Sekolah Tinggi Ilmu Ekonomi Indocakti

DOI:

https://doi.org/10.55942/pssj.v5i9.737

Keywords:

workplace comfort, employee performance, interpersonal communication, local television

Abstract

This study aims to analyze the factors contributing to the improvement of employee performance at the Local Public Broadcasting Institution (LPPL) Agropolitan Television, Batu Tourism City, East Java. This study focuses on the influence of interpersonal communication and workplace comfort on employee performance. A quantitative associative approach was employed to provide a comprehensive understanding of employee performance optimization at the LPPL Agropolitan Television. Respondents were selected using a saturated sampling method, involving all 40 employees whose performances were assessed. Data was analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The findings reveal that workplace comfort directly enhances employee performance, whereas interpersonal communication improves performance only when it first fosters workplace comfort. Furthermore, workplace comfort fully mediated the relationship between interpersonal communication and employee performance. It is recommended that the leadership of LPPL ATV and the Department of Communication and Information of Batu Tourism City continue to provide adequate facilities to create a comfortable working environment. Such efforts are essential to improving employee performance in alignment with the shared vision and mission of advancing sustainable tourism in the Greater Malang area.

Author Biographies

Pudji Lestari, Sekolah Tinggi Ilmu Ekonomi Indocakti

Pudji Lestari is a lecturer in Accounting at Sekolah Tinggi Ilmu Ekonomi Indocakti. Her academic focus is in the field of accounting, with research interests related to accounting and business management. She has published several articles in Scopus-indexed and other national journals.

Arnanda Ajisaputra, Sekolah Tinggi Ilmu Ekonomi Indocakti

Arnanda Ajisaputra is a lecturer in Management at Sekolah Tinggi Ilmu Ekonomi Indocakti. His research focuses on Management and Human Resource Economics, particularly Human Resource Management in the context of MSMEs, tourism, business, and corporations, which are further examined in relation to their broader reciprocal economic impacts. He has published articles in various international and nationally accredited journals and has authored several reference books.

Made Iska Aprilita Wardani, Sekolah Tinggi Ilmu Ekonomi Indocakti

Made Iska Aprilita Wardani is a lecturer in Management at Sekolah Tinggi Ilmu Ekonomi Indocakti. Her expertise lies in Human Resource Management, especially in the areas of motivation and business ethics. She has published several research articles in national journals.

R. Himawan Arif Soesetyo, Sekolah Tinggi Ilmu Ekonomi Indocakti

Himawan Arif Soesetyo is a senior lecturer at Sekolah Tinggi Ilmu Ekonomi Indocakti. His academic and professional focus is on entrepreneurship and businesses. Over the years, he has actively guided students in the field of entrepreneurship, helping them establish and grow successful business ventures.

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