Cultural values orientation in the movie “The Architecture of Love”

Nehemia Anugrah Parasian; Alemina Br. Perangin-angin

doi:10.55942/pssj.v5i9.583

Authors

Nehemia Anugrah Parasian Universitas Sumatera Utara https://orcid.org/0009-0008-6378-9834
Alemina Br. Perangin-angin Universitas Sumatera Utara https://orcid.org/0000-0001-6311-5014

DOI:

https://doi.org/10.55942/pssj.v5i9.583

Keywords:

cultural values, Kluckhohn, orientation, The Architecture of Love

Abstract

This research is entitled Cultural Value Orientation in the Movie “The Architecture of Love.” This research aims to represent cultural values in the film based on Kluckhohn's view that cultural value orientation is divided into five categories: human nature, man nature, time, activity, and relational. This research used a descriptive qualitative approach. Data collection techniques were carried out through observation, documentation, and literature studies. Data analysis was performed by observing the film from beginning to end, focusing on the cultural values of Kluckhohn's thoughts, namely, scenes and dialogues in the film The Architecture of Love that represent cultural values. Based on data analysis, five data were found including human nature, five data were man nature orientation, four data were time orientation, four data were activity orientation, and four data were relational orientation. The film represents complex and interrelated cultural values, reflecting the dynamics of human life in a modern context. Using Kluckhohn’s cultural value analysis approach, this movie reveals how individuals deal with trauma, rebuild themselves, and establish relationships within the framework of certain cultural values.

Author Biographies

Nehemia Anugrah Parasian, Universitas Sumatera Utara

Nehemia Anugrah Parasian is a graduate student in the Master’s Program in Linguistics at the Faculty of Cultural Sciences, Universitas Sumatera Utara. His academic interests lie in interdisciplinary linguistics, with a particular focus on anthropolinguistics, semiotics, and semantics. In addition to his linguistic research, he frequently engages in cultural studies, especially related to local and regional cultures in Indonesia. His academic background strongly connects with cultural education, which informs and enriches his linguistic perspective.

Alemina Br. Perangin-angin, Universitas Sumatera Utara

Dr. Alemina Br. Perangin-angin is an Assistant Professor at the Faculty of Cultural Sciences, Universitas Sumatera Utara. She has an extensive academic background and a strong track record in research related to culture, language, and literature. Her scholarly work spans various aspects of linguistic and literary studies, with a particular focus on anthropolinguistics. Over the years, she has contributed significantly to the understanding of local cultural expressions through language, and her work often explores the interface between traditional knowledge systems and linguistic practices.

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