Mass media crisis management strategy and reputational impact in the era of global digital disruption

Suhendra Suhendra; Ivana Ivana; Yana Mahdiana

doi:10.55942/pssj.v5i8.523

Authors

Suhendra Suhendra STISIPOL Candradimuka Palembang https://orcid.org/0000-0002-0836-0268
Ivana Ivana STISIPOL Candradimuka Palembang
Yana Mahdiana STISIPOL Candradimuka Palembang

DOI:

https://doi.org/10.55942/pssj.v5i8.523

Keywords:

Digital Disruption, Crisis Management, Media Reputation, Strategic Communication, Journalistic Ethics

Abstract

The rapid evolution of digital technology has significantly reshaped the way mass media communicate and manage crises, especially when unexpected situations arise and spread quickly. Digital disruption has not only accelerated the flow of information, but also increased the risk of reputational damage for media organizations. This study explores crisis management strategies adopted by several national media outlets in response to incidents involving misinformation, public backlash on social media, and breaches of journalistic ethics. Using a qualitative case study approach, this research examines how these media institutions address challenges and their impact on public trust and institutional reputation. The findings indicate that media organizations equipped with adaptive and technology-integrated crisis protocols are more capable of minimizing reputational harm. This underscores the need for media companies to modernize their crisis response systems, invest in crisis communication training for journalists, and embed digital tools into their corporate communication strategies. Beyond its practical implications, this study contributes to the broader field of strategic communication in an era marked by digital complexity and global interconnectedness.

Author Biographies

Suhendra Suhendra, STISIPOL Candradimuka Palembang

Suhendra is a lecturer and researcher at the Department of Communication Science, STISIPOL Candradimuka Palembang, Indonesia. He earned his Master's degree in Communication Studies (M.I.Kom) from Universitas Bina Darma in 2021. His research interests include media convergence, communication policy, and higher education innovation. He has published several articles related to communication studies and the implementation of educational reforms in Indonesian higher education institutions.

Ivana Ivana, STISIPOL Candradimuka Palembang

Ivana is a researcher affiliated with the Department of Communication Science, STISIPOL Candradimuka Palembang, Indonesia. Her academic focus includes topics related to communication and media studies.

Yana Mahdiana, STISIPOL Candradimuka Palembang

Yana Mahdiana is a researcher affiliated with the Department of Communication Science, STISIPOL Candradimuka Palembang, Indonesia. Her work contributes to the fields of social and political communication within the academic environment.

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