Community empowerment model through integrative social capacitation in the development of Bissoloro Tourism Village, Gowa Regency

Nur Riswandy Marsuki; Andi   Nursida; Maemunah  Maemunah

doi:10.55942/pssj.v6i2.1537

Authors

Nur Riswandy Marsuki Muhammadiyah University of Makassar
Andi Nursida Muhammadiyah University of Makassar
Maemunah Maemunah Muhammadiyah University of Makassar

DOI:

https://doi.org/10.55942/pssj.v6i2.1537

Keywords:

tourism village, empowerment, community, social capacity, integrative, reconstruction

Abstract

The development of tourism villages in Indonesia is still dominated by programmatic and top-down approaches, which often fail to build the independence and sustainability of village communities. This study aims to formulate a community empowerment model through Integrative Social Capacitation in the development of the Bissoloro Tourism Village, Gowa Regency. This study uses a qualitative approach with a case study design, through data collection techniques in the form of participatory observation, in-depth interviews, and documentation studies involving community actors, tourism village managers, village governments, and related stakeholders. The results show that the reconstruction of sustainable tourism villages is a long-term social process involving five main stages: (1) community social mapping, (2) construction of collective identity narratives based on local potential, (3) strengthening community capacity, (4) participatory institutionalization through village institutions, and (5) transformation of community meaning towards tourism villages. This process positions the community as the main actor who not only participates technically, but is also able to interpret and manage local potential reflectively and sustainably. This study recommends the Integrative Social Capacitation approach as a community empowerment strategy that connects social, cultural, economic, and institutional dimensions within a cross-sectoral and multi-actor collaboration framework. This model contributes to the development of rural sociological studies by offering a conceptual framework for community empowerment that is adaptive and oriented towards the sustainability of tourist villages.

Author Biographies

Nur Riswandy Marsuki, Muhammadiyah University of Makassar

Nur Riswandy Marsuki is a lecturer in Sociology Education at Universitas Muhammadiyah Makassar, Indonesia. His academic interests focus on the sociology of social empowerment, community development, and tourism education, with particular attention to community-based tourism and participatory development.

Andi Nursida, Muhammadiyah University of Makassar

Andi Nursida is a lecturer in Sociology Education. Her academic interests focus on social pathology and local wisdom, with particular attention to social problems, community resilience, and the role of indigenous knowledge in social development.

Maemunah Maemunah , Muhammadiyah University of Makassar

Maemunah is a lecturer in Sociology Education. Her academic interests focus on development studies and cultural education, with particular attention to socio-cultural development and education-based community empowerment.

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