RT Journal Article
A1 Prita Prasetya
A1 Denzel Da Polla
A1 Derick Philander Santosa
A1 Gabriella Aurielle Wijaya
A1 Khantidhira Winona Suharto
A1 Mohammad Rifki
A1 Stefanus Jason Hajadi
A1 Stelya Clarence Latuperisa
A1 Veronica Lila Novesaria
T1 Social program and digital marketing strategy in community development projects in MSME “Sodagar Snack” at Kuningan, East Java
JF Priviet Social Sciences Journal
YR 2023
VO 3
IS 4
SP 5-8
DO 10.55942/pssj.v3i4.226
AB Digitalization has become essential in developing businesses, including Micro, Small, and Medium Enterprises (MSMEs). Community Development program was held in Kuningan, Groupst Java whose focus was on MSMEs, "Sodagar Snack." This activity aims to increase awareness of the importance of digitalization in MSME business, introduce marketing applications, facilitate capital, and sustainably encourage the digitalization of   MSME bisnis. Implementing this service involves interaction with MSMEs, "Sodagar Snack," socialization, training, and developing entrepreneurship and Dukcapil programs. The results found during this service activity are that MSMEs "Sodagar Snack" still have minimal knowledge and awareness of essential business activities. The expected outcomes of community service activities are MSME actors gaining additional knowledge about the potential for business digitalization, expanding business networks for collaboration with local  MSMEs, and helping improve the economy of  MSMEs in Kuningan, East Java.
K1 Community development, Digital marketing, MSME, Strategy
LK https://journal.privietlab.org/index.php/PSSJ/article/view/226
ER