RT Journal Article
A1 Prita Prasetya
A1 Angie Trixie
A1 Francisco Redi Wijaya
A1 Gusti Ayu Saras Ayu Pagar Dewi
A1 Jeremy Dharma
A1 Nakeisha Aurielle
A1 Shierly Angela
A1 Stanley Soen
A1 Theng Kiem Hwa
A1 Viona Santoso
T1 Business management strategies for MSMEs Melati Cake's
JF Priviet Social Sciences Journal
YR 2023
VO 3
IS 4
SP 1-4
DO 10.55942/pssj.v3i4.225
AB Micro, Small, and Medium Enterprises (MSMEs) are essential in employing the community to improve the economy and productivity. Kuningan Village is a village whose residents run many MSME businesses. Partners still need help improving their business development, especially in operational, digital marketing, and financial aspects. Universitas Prasetiya Mulya has supported groups in the Community Development program to assist partners in developing their businesses. The group has re-branded logo packaging and provided education on digital marketing to reach potential customers on a larger scale. Second, improvements have been made to cash flow recording so that all financial flows are more controlled. Third, equipment purchases, business licensing realization, and SOP implementation have been done. With group assistance, partners have succeeded in increasing sales profits, increasing awareness of potential customers, increasing productivity, and making partners adaptable to technological developments.
K1 Business, MSMEs, Community development, Strategy
LK https://journal.privietlab.org/index.php/PSSJ/article/view/225
ER