https://journal.privietlab.org/index.php/JEBL <div style="border: 2px #444F71 solid; padding: 10px; background-color: #ffde59; text-align: left;"> <ol> <li>Journal Title: <a href="https://journal.privietlab.org/index.php/JEBL">Journal of Economics and Business Letters</a></li> <li>Initials: JEBL</li> <li>Frequency: Bimonthly</li> <li>ISSN: Print 2798-8651 and Online 2798-4885</li> <li>Editor in Chief: Mochammad Fahlevi</li> <li>DOI: 10.55942</li> <li>Publisher: PRIVIETLAB</li> </ol> </div> <p style="text-align: left;"><img style="margin-left: 8px; margin-right: 15px; box-shadow: 5px 5px 5px gray; float: left;" src="https://journal.privietlab.org/public/site/images/adminj/cover-privietlab.png" alt="" width="150" height="210" /></p> <p style="text-align: justify;"><strong>JEBL: Journal of Economics and Business Letters</strong><strong> </strong>is an open access, six-annually peer-reviewed international journal published by <strong>PRIVIETLAB</strong>. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Economics and Business related disciplines. <strong>JEBL</strong> is published six a year.</p> <p style="text-align: justify;"> </p> <p style="text-align: justify;"> </p> Privietlab en-US Journal of Economics and Business Letters 2798-8651 https://journal.privietlab.org/index.php/JEBL/article/view/414 <p>Entrepreneurship has emerged as a strategic instrument for economic development and employment generation, particularly among youth in developing countries, such as Indonesia. In the context of higher education, university students represent a promising demographic with digital literacy, academic knowledge, and broad social networks. However, their entrepreneurial potential remains underutilized because of various structural and individual-level challenges, including limited business management skills, inadequate institutional support, and insufficient access to capital. This study explores multidimensional strategies to cultivate entrepreneurship among university students by analyzing the roles of higher education institutions, digital technology adoption, financial support mechanisms, and cross-sector collaboration. Using a qualitative descriptive methodology, this research draws upon secondary data comprising policy documents, academic literature, university program reports, and case studies. Thematic analysis reveals four strategic pillars: the integration of entrepreneurship education into formal curricula; utilization of digital platforms for business growth; enhancement of student access to financial capital; and the formation of collaborative ecosystems involving universities, industry, and government. The study underscores the importance of embedding entrepreneurship as a core academic and institutional priority and proposes a holistic model to transform students into job creators. These findings provide practical insights for policymakers, educators, and private sector actors aiming to accelerate youth-led entrepreneurship in Indonesia’s higher-education landscape.</p> Imam Mahfud Copyright (c) 2025 Imam Mahfud https://creativecommons.org/licenses/by/4.0 2025-06-24 2025-06-24 5 3 1 13 10.55942/jebl.v5i3.414 https://journal.privietlab.org/index.php/JEBL/article/view/481 <p>Advancement of digital technologies, internet usage is experiencing substantial growth. Technological advancement has significantly transformed contemporary commercial systems, especially free trade facilitated by electronic platforms (e-commerce). This study seeks to examine the impact of discounts and live shopping on TikTok on the purchasing decisions for Camille Beauty skincare items, with product quality serving as a mediating variable. Data was obtained from 170 respondents residing in Jakarta using a Likert scale-based questionnaire and employing quantitative methodologies with a causality approach. Analysis was conducted employing multiple linear regression approaches with SmartPLS 4.0. The research findings indicate that discounts positively and significantly affect product quality, however negatively and significantly influence purchasing decisions. Conversely, live shopping exerts a considerable adverse effect on product quality and purchasing choices. While product quality exerts a favorable effect, its impact on purchasing decisions is minimal. Mediation research indicated that discounts and live shopping did not significantly affect purchasing decisions when mediated by product quality. This research underscores the need to preserve product quality to cultivate consumer confidence and enhance the efficacy of promotional techniques to stimulate sales.</p> Indah Mailani Viniyati Maftuchach Lela Nurlaela Wati Copyright (c) 2025 Indah Mailani, Viniyati Maftuchach, Lela Nurlaela Wati https://creativecommons.org/licenses/by/4.0 2025-06-24 2025-06-24 5 3 10.55942/jebl.v5i3.481