BASRI, H. . Customer value as the engine of brand image: Evidence from HR competence, service quality, CRM, and banking technology at BRI Depok. Journal of Economics and Business Letters, [S. l.], v. 5, n. 3, p. 43–51, 2025. DOI: 10.55942/jebl.v5i3.859. Disponível em: https://journal.privietlab.org/index.php/JEBL/article/view/859. Acesso em: 30 oct. 2025.