BAKTI, S. .; SYARIFAH, T. .; ALAWIYAH, N. H. .; SYAHPUTA, M. S. .; MUTIA, D. .; SARIANI, S. A strategic model to enhance the competitiveness of halal MSMEs through halal certification, digital marketing, and creative branding . Journal of Economics and Business Letters, [S. l.], v. 5, n. 6, p. 69–77, 2025. DOI: 10.55942/jebl.v5i6.1600. Disponível em: https://journal.privietlab.org/index.php/JEBL/article/view/1600. Acesso em: 2 feb. 2026.