RT Journal Article
A1 Mohammad Eryan Saputra
A1 Sumiati Sumiati
A1 Agung Yuniarinto
T1 The effect of customer experience on customer loyalty mediated by customer satisfaction and customer trust
JF Journal of Economics and Business Letters
YR 2023
VO 3
IS 3
SP 27-37
DO 10.55942/jebl.v3i3.205
AB Customer experience refers to the internal, subjective response to an interaction with a product or service. Customer loyalty demonstrates customers' deep commitment to resubscribe or make consistent and repeated use of a service or product in the future. Mobile applications can integrate elements of customer experience, customer satisfaction, and customer trust to foster customer loyalty. The Mobile Application Customer Experience (MACE) highlights factors that influence customer experience, particularly in mobile application usage, including ease of use, convenience, customization, timeliness, and enjoyment. In this study, customer experience and customer loyalty are the independent and dependent variables, respectively, with customer satisfaction and customer trust acting as mediating variables. Employing a quantitative approach with explanatory research methods, the study is located at PLN UP3 Malang, and focuses on PLN UP3 Malang customers who have used the PLN Mobile application, with a total of 130 respondents. The results revealed that the variables of customer experience, customer satisfaction, and customer trust have a positive and significant impact on customer loyalty, both directly and indirectly. The mediating variables, customer satisfaction and customer trust, have a positive and significant influence on customer loyalty, as confirmed by mediation tests conducted.
K1 customer experience, customer satisfaction, customer trust, customer loyalty, mobile application customer experience (MACE), PLN mobile application
LK https://journal.privietlab.org/index.php/JEBL/article/view/205
ER