RT Journal Article
A1 Ryan Wijaya
A1 Sofiyan Sofiyan
A1 Yusuf Ronny Edward
A1 Nagian Toni
T1 The Influence of Service Quality and Product Quality on Consumer Loyalty with Consumer Satisfaction as Moderating Variable at PT. Mabar Feed Indonesia
JF Journal of Economics and Business Letters
YR 2022
VO 2
IS 3
SP 1-7
DO 10.55942/jebl.v2i3.159
AB PT. Mabar Feed Indonesia is one of the companies engaged in the poultry feed industry for laying hens and meat. Other products produced by PT. Mabar Feed Indonesia in the form of shrimp and other animal feed. This study uses a quantitative approach with SPSS tools. This study found that service quality has a significant effect on consumer loyalty at PT. Mabar Feed Indonesia. Product quality has a significant effect on consumer loyalty at PT. Mabar Feed Indonesia. Service quality has an effect on consumer loyalty with consumer satisfaction as a moderating variable at PT. Mabar Feed Indonesia. Product quality affects consumer loyalty with consumer satisfaction as a moderating variable at PT. Mabar Feed Indonesia.
K1 service quality, product quality, consumer loyalty, consumer satisfaction, mabar feed indonesia
LK https://journal.privietlab.org/index.php/JEBL/article/view/159
ER