RT Journal Article
A1 Muhammad Rheza Ramdhan
T1 The Effectiveness of Government Public Relation in COVID-19 Era
JF Journal of Economics and Business Letters
YR 2021
VO 1
IS 2
SP 81-84
DO 10.55942/jebl.v1i2.104
AB The main goal of this study is to discover public opinion on public policy in the year after COVID-19 and how the public relations effort that was successful was achieved by the government. Using Drone Emprit Academic's publicly available data, this research analyzes the public sentiment using naive bayes. This study based on 3,609 tweets of the term “kebijakan publik” showed that the majority of public opinion is unfavorable, and accounts in the civil sector are the most active. The government's positive news may be overshadowed by other sources, making it a problem. The government should work with the public relations department to craft a strategy to raise the volume of social media use and to counteract bad news with good news.
K1 naive bayes, COVID-19, public policy, government public relation, sentiment analysis
LK https://journal.privietlab.org/index.php/JEBL/article/view/104
ER