RT Journal Article
A1 Devina  Margaretta
A1 Ryan Caesar Dwi  Putra 
T1 Adoption of e-commerce with UTAUT model approach: A case study of the millenial generation in Jakarta
JF Central Community Development Journal
YR 2025
VO 5
IS 1
SP 52-65
DO 10.55942/ccdj.v5i1.838
AB The E-Commerce industry has experienced significant growth in recent years. The continued use of e-commerce to improve the quality of life depends on several factors. Trust and Payment Methods have emerged as important factors influencing E-Commerce Adoption. This study examines the UTAUT factors of millennial consumers' E-Commerce Adoption in Jakarta by focusing on the mediating role of trust and the mediating role of Payment Methods. This study used a path analysis method with a quantitative approach. The research data were collected using a questionnaire with 181 millennial respondents who had made purchase transactions in e-commerce. This research analysis tool uses SEM-PLS. This study revealed that of the six variables studied, three had no significant effect, while three had a significant effect on E-Commerce Adoption in Jakarta.
K1 E-Commerce Adoption, UTAUT, Millenial, Trust, Payment Method
LK https://journal.privietlab.org/index.php/CCDJ/article/view/838
ER