Priviet Social Sciences Journal

Improving the effectiveness of performance appraisal systems in public sector administrative divisions

Moch Yusuf Giri Nugraha — 2025-10-02

This study explores the suboptimal implementation of performance appraisals for BLUD employees in public hospitals. This research aims to identify existing issues and formulate draft guidelines to enhance the appraisal process. Using a qualitative approach, data were collected through interviews, observations, and document analysis. The analysis refers to Gary Dessler’s book “Human Resource Management” to address the lack of accurate measurement in current practices. The findings reveal several challenges, including the absence of performance dialogue, difficulties in validating performance realization data, subjective behavioral assessments, and unclear evaluation criteria. In response, this study proposes guidelines to serve as a reference for all stakeholders involved in the appraisal process. Additional recommendations include the use of shared digital storage (e.g., Google Drive) for performance documentation and the development of behavior assessment instruments based on the BARS method to improve objectivity and ease of evaluation. These efforts are expected to support a more accurate and accountable performance appraisal system

Mapping the risk landscape of childhood obesity: A narrative review of behavioral and socioeconomic determinants

Anwar Lubis — 2025-10-02

Childhood obesity is a critical global health concern with a rising prevalence in both developed and developing countries and is associated with substantial short- and long-term consequences, including metabolic, cardiovascular, and psychosocial disorders. This narrative review synthesizes recent evidence on the behavioral, familial, and socioeconomic determinants of childhood obesity to inform prevention strategies. Ten peer-reviewed articles published between 2015 and 2025 were reviewed, encompassing diverse populations from Asia, Europe, South America and Oceania. Studies met the inclusion criteria if they targeted children aged 2–18 years, defined overweight/obesity using standardized anthropometric measurements, and reported one or more risk factors. The extracted data were thematically analyzed into five domains: sociodemographic and family characteristics, dietary behaviors, physical activity and sedentary lifestyle, breastfeeding and early life exposures, and socioeconomic disparities. Across the included studies, unhealthy dietary patterns and insufficient physical activity were the most frequently cited modifiable risk factors, appearing in more than half of the studies. Maternal obesity, low parental education, and limited household income were consistently linked to higher obesity risk through both biological and environmental pathways, while short breastfeeding duration and cesarean delivery were recurrent early-life factors associated with increased prevalence. Socioeconomic disparities amplify exposure to obesogenic environments, particularly in disadvantaged communities. The findings indicate that childhood obesity is a multifactorial condition shaped by interdependent behavioral, familial, and structural determinants. Effective prevention requires equity-focused multisectoral strategies that integrate healthy eating promotion, physical activity encouragement, maternal and child health support, and interventions targeting the social determinants of health.

A Legal review of life insurance policies as a guarantee for obtaining credit from banking institutions (Research study at PT. Allianz Medan)

Mega Ola Silvia — 2025-10-02

This article aims to determine the significance of problems related to the use of life insurance policies as credit collateral in terms of practice, regulation, and theory. This study focuses on the legal position of life insurance policies as credit collateral and the mechanism and banking use of life insurance policies as credit collateral in banking institutions at PT. Allianz Medan. This study uses Empirical Normative Juridical Legal Research based on interviews as support. In the Indonesian legal system, life insurance policies can be used as collateral to obtain credit lines from such institutions. General provisions on collateral are contained in the Civil Code (KUHPerdata), especially in Book II concerning property and property rights, and in Law Number 40 of 2014 concerning Insurance, which regulates the basic principles, rights, and obligations of the parties in insurance agreements. The mechanism for utilizing life insurance policies as credit collateral in banking institutions studied at PT. Allianz Medan demonstrates a legitimate and structured practice that adheres to national legal provisions, such as the Civil Code, Fiduciary Guarantee Law, and Insurance Law. By transferring the right to receive policy benefits to the bank as collateral, either by replacing the beneficiary or the fiduciary, this practice provides legal certainty for creditors and protection from risk for debtors.

Legal review on the online sale of homemade food and beverage products without a distribution permit from the National Agency of Drug and Food Control (BPOM) of the Republic Indonesia in relation to consumer protection in Medan City

Carlos Zefanya Sipayung — 2025-10-02

The objective of this research is to analyze the legal aspects concerning the online sale of homemade food and beverage products without distribution permits from the Indonesian National Agency of Drug and Food Control (BPOM), particularly in the city of Medan. This study employs a mixed legal research method, combining normative juridical and empirical approaches by reviewing relevant legislation and conducting interviews with small-scale business owners, BPOM officials, and representatives of the Medan Health Department. The findings indicate that the majority of homemade food and beverage entrepreneurs do not possess BPOM distribution permits due to a lack of understanding, limited financial resources, and the belief that such permits are unnecessary. Consequently, consumers are vulnerable to the safety of the products they consume. The state, through BPOM and local governments, must play an active role in providing both preventive and repressive legal protection, as well as in offering education and assistance to entrepreneurs to ensure the protection of consumer rights.

The use of gen alpha slang as a persuasive language in Instagram reels marketing

Valencia Chen — 2025-10-02

Social media marketing has been increasingly used to advertise products and services, especially through Instagram Reels. This study investigates how Generation Alpha slang functions as persuasive language in marketing on Instagram Reels. Using a qualitative case study design, 15 influencer Reels were examined through thematic analysis of comments and engagement metrics, including likes, shares, saves and views. The results indicate that reels incorporating Gen Alpha slang and non-fiction storytelling achieved higher engagement rates than those using formal English or rhetorical questions. These findings are interpreted through the Elaboration Likelihood Model, Uses and Gratifications Theory, and Persuasion Theory, which collectively explain how slang operates as a peripheral cue, fulfills social identity needs, and enhances persuasion through increased liking and social proof. While the results provide insight into emerging generational language trends in digital marketing, the study’s scope is limited by its small sample size, convenience sampling, and the absence of intercoder reliability testing. Future research should adopt larger, systematically coded datasets to validate and expand on these findings.

Collaborative governance in empowering women in coastal areas in Bekasi regency

Susi Dian Rahayu — 2025-10-02

Collaborative governance is an appropriate concept for building community development through community empowerment. Empowerment activities are a good first step in building a strategy to achieve increased community welfare and the abilities of people who experience inadequate living. Segarajaya Village is a coastal village, and the majority of coastal communities have educational, social, and economic limitations. Women’s empowerment increases the skills and strengths that women have so that they can become independent and creative. This study aims to analyze how collaborative governance empowers women in Segarajaya Village through the Seraci batik craftsmen group. The theory used in this research is the collaboration theory from Ansel and Gash, which suggests that there are four indicators that influence the implementation of collaboration: initial conditions, institutional design, facilitative leadership, and collaborative process. This study uses qualitative research methods, with a descriptive approach. The results of this research show that the collaborative process of empowering women in coastal areas through the Seraci batik craftsman group in Segarajaya Village has gone quite well, although the implementation of collaborative governance is still not running optimally. Existing collaboration tends to be less flexible, lacks trust, and is dominated by the private sector, which becomes an obstacle to collaboration, resulting in the implementation of collaborative governance not being optimal.

Transformative deep learning in secondary education: the 3P framework for inclusive and sustainable knowledge development

Efendi Hidayatullah — 2025-10-02

This study explores the potential of the 3P (Precise, Process, Product) framework to incorporate the principles of transformative and deep learning in secondary education. This research addresses the urgent need for meaningful, reflective, and student-centered learning to tackle the complex challenges of the 21st century. A qualitative case study was conducted at a secondary school using purposive sampling of curriculum coordinators, teachers, and policymakers. Data were gathered through semi-structured interviews, focus group discussions, and observation of classes. Thematic analysis, supported by NVivo 12 software, showed that the Precise component helps formulate clear and focused learning objectives; the Process component encourages reflective dialogue, active participation, and an inclusive learning environment; and the Product component fosters authentic, project-based assessment practices. The findings indicate that the 3P framework has shifted learning from exam-centered methods to an emphasis on deep understanding, inclusivity, and global citizenship. Challenges included gaps in teacher training, low digital literacy, and unequal access, while solutions emerged at the teacher, school, and policy levels. The framework proved to be versatile and effective, enhancing students’ learning identity and social awareness, and aligning curriculum standards with classroom practice. This study offers a conceptual contribution to curriculum transformation by presenting an adaptive and sustainable pedagogical model that supports Sustainable Development Goal (SDG) 4 on inclusive and quality education.

Leveraging new media for the branding of pinge tourism village

Mira Adita Widianti — 2025-10-02

New media is common in the digital era. New media is media that is connected to the internet, allowing it to be accessed by the wider community anywhere and anytime. Some of the new media familiar to mass media are social media and websites. The use of new media can be utilized if people want to know about certain brands, products or services. Through new media, users can actively participate openly and interactively to convey, receive, and discuss new ideas as a basis for making better business decisions. The use of new media can be applied in forming a Tourism Village brand. This research focuses on how to use new media to establish the brand of Pinge Tourism Village, Tabanan Regency, Bali. Data were collected from interviews with the management of the Pinge Tourism Village, analysis of social media and the Pinge Tourism Village website, and direct observation at the research location. The method used is a qualitative research approach that explores how the Pinge Tourism Village brand was formed through new media. The results show that Pinge Tourism Village utilizes social media using the main features of Facebook and is in accordance with the branding concept. They also use websites for branding.

Digital activism and youth participation in Indonesia: A qualitative study of social media’s role in contemporary social movements

Bernardus Herdian Nugroho — 2025-10-02

Amidst Indonesia's evolving democratic landscape, digital activism has become a defining arena for youth-driven civic engagement. This qualitative research delves into how Indonesian youth are harnessing social media platforms to propel contemporary social movements. Drawing from in-depth case studies of two pivotal movements—#ReformasiDikorupsi and #TolakOmnibusLaw—and candid interviews with activists, this study uncovers the strategies, motivations, and profound challenges that they navigate. Our findings reveal that social media acts as a powerful catalyst for rapid mobilization and broad participation, effectively forging a collective identity and solidarity among youth activists. Online campaigns demonstrably amplify on-the-ground protests, contributing to tangible outcomes such as policy shifts. However, this empowerment is contested within a digital terrain fraught with significant obstacles. Activists must contend with the rampant spread of misinformation and harassment, an overreliance on virality to achieve impact, and the organized counter-mobilization of "cyber troops" seeking to undermine their narratives. Ultimately, this study argues that while digital activism is a vital force for enhancing youth political participation and social awareness, its effectiveness is critically contingent on a delicate balance between digital literacy, platform governance, and the seamless integration of online efforts with offline action. These insights offer a nuanced understanding of both the promise and perils of Indonesia's digital public sphere in the ongoing struggle for social change.

The role of academic advisors in assisting sociology students Faculty of Social and Political Sciences, University of Riau

Achmad Hidir — 2025-10-02

This study aims to analyze the role and interpretation of Sociology students at the Faculty of Social and Political Sciences (FISIP) of Riau University regarding the role of academic advisors (PA). Paradigmatically, Parsons' structural functionalism theory is often identified with a quantitative approach. However, this study consciously employs Parsons' Role Theory as the theoretical framework for qualitative research, as it focuses on the concepts of “role” and “role expectations,” which are relevant for an in-depth exploration from the students' perspective. The method used is a qualitative approach with a descriptive case study design. Primary data were collected through semi-structured in-depth interviews with 2023 sociology students selected purposively. Data analysis used Miles and Huberman's interactive model, which includes data reduction, data presentation, and conclusion-drawing. The results show that students have diverse interpretations of the role of PA lecturers, which are often adapted to their personal needs and experiences. The main findings reveal a gap between students' role expectations and the role performance they perceive from academic advisors. This study concludes that the implementation of the academic advising system at the Faculty of Social and Political Sciences, University of Riau, has not been fully effective in meeting students' expectations, and further evaluation is needed to bridge this gap between the two.

Assessing the importance of school administration (administrative staff) in elementary schools

Nuraisah Nuraisah — 2025-10-02

This article aims to examine the importance of school administration through the role of administrative staff (Tata Usaha) in elementary schools, using a qualitative approach based on a literature review of academic studies, scientific books, and the latest educational policies. The findings indicate that administrative staff play a crucial role in ensuring the smooth operation of educational management processes, from student data management, financial documentation, and academic archiving to internal coordination. Despite its strategic function, this role is often overlooked, especially in many public elementary schools in Indonesia that do not yet have official administrative staff positions. The absence of this role has led to the administrative burden being shifted to teachers and principals, thereby diverting their focus from core instructional duties. A well-functioning school administration enhances institutional efficiency, supports data-driven decision-making, and strengthens public accountability in education funding. However, challenges such as the lack of structural recognition for the administrative role at the elementary level, minimal professional training, and inadequate regulatory frameworks remain major obstacles. Therefore, the institutionalization of administrative staff in elementary schools must be promptly realized through affirmative policies, continuous competency development, and a paradigm shift towards a more professional school management system. This study concludes that administrative staff are not merely technical support personnel but strategic actors in building an accountable, orderly, and sustainable basic education system. The presence of administrative staff in elementary schools is not an option but a necessity for the delivery of quality basic education services.

Trash to treasure: Integrating waste management and financial literacy for sustainable behaviors

Muhammad Ramadhani Kesuma — 2025-10-02

The "Trash to Cash: Jago Atur Uang, Jago Rawat Bumi" program, conducted at SDN 008 Waru, Penajam Paser Utara Regency, East Kalimantan, Indonesia, aimed to enhance sixth-grade students’ understanding of waste management and financial literacy through an interactive educational intervention. Targeting 30 students aged 11–12 years, the program integrated the eco-financial concept, transforming inorganic waste, such as plastic bottles and cardboard, into economic assets via waste banks, with proceeds encouraging savings habits. Employing an action research approach, the intervention utilized presentations, the "Tebak Sampah" game, and a waste value calculation quiz. The results demonstrated a significant increase in waste classification knowledge (from 40% to 85% accuracy), with 95% of students recognizing the economic value of recyclables and 80% accurately calculating waste-derived income. Qualitative findings indicated high engagement and intention to collect recyclables, suggesting potential behavioral changes toward sustainability. Challenges, including time constraints and classroom management, did not diminish the program’s success in achieving its goals. This study contributes a novel framework for integrating environmental and financial education, offering a replicable model for primary schools to support the sustainable development goals.

Digital content management strategies for enhancing stakeholder engagement: A communication perspective on website-based platforms

Abdul Kholik — 2025-10-02

This study examines the strategic implementation of website-based Content Management Systems (CMS) as a communication tool to enhance stakeholder engagement in digital environments. Using a qualitative research approach combined with the Multimedia Development Life Cycle (MDLC) methodology, this research analyzes the development and implementation of a digital communication platform for Nasyid Nusantara Jakarta, focusing on its effectiveness in strengthening stakeholder relationships and supporting Sustainable Development Goal 16 (Peace, Justice, and Strong Institutions). Through focus group discussions with 13 participants and a comprehensive website evaluation, the study reveals that strategic digital content management can significantly improve organizational communication effectiveness. The research findings indicate that the implemented CMS platform achieved an overall effectiveness score of 80%, demonstrating strong technical functionality (100%) and content credibility (85.2%), while identifying areas for improvement in transparency, accountability (58.8%), and interactive engagement (66.7%). This study contributes to communication theory by demonstrating how digital platforms can serve as strategic communication tools that facilitate meaningful stakeholder dialogue and community building. These findings have practical implications for organizations seeking to leverage digital communication technologies to enhance stakeholder engagement and achieve sustainable development objectives through effective content management.

Dual use satellites in the Ukraine conflict: The dilemma between state sovereignty and the principle of non-militarization of outer space

Nuriyah Fara Muthia — 2025-10-03

The increasing reliance on commercial satellite networks during armed conflicts has revealed substantial deficiencies in international space law. The Russia–Ukraine conflict serves as a pivotal case study, wherein Ukraine's utilization of SpaceX's Starlink satellite constellation for military communications obscured the distinction between civilian and military objects. This dual-use characteristic poses challenges to the traditional principles of international law, including state sovereignty over airspace, as delineated by the 1944 Chicago Convention, the freedom of outer space, as established by the 1967 Outer Space Treaty, and the principle of distinction under international humanitarian law. This study employs doctrinal legal analysis to assess whether dual-use satellites should be deemed legitimate military targets and to what extent states are accountable for the actions of private space actors. It contends that existing frameworks inadequately address the militarization risks posed by commercial satellites in low Earth orbit. The study concludes that new normative measures – whether through treaty amendments, interpretive declarations, or soft law instruments – are urgently needed to reconcile the competing principles of state sovereignty, civilian protection, and non-militarization of outer space.

The political positioning strategy of the National Democratic (NasDem) Party in the Prabowo Subianto - Gibran Rakabuming Raka government

Dimas Subekti — 2025-10-03

This article aims to analyze the political positioning strategy of the NasDem Party in the context of the Prabowo Subianto – Gibran Rakabuming Raka administration after the 2024 elections. This study employs a qualitative method, with a literature review as the primary data collection technique. The findings reveal that NasDem implements three main strategies: market-oriented (aligning the party's stance with public perception), differentiation (creating strategic distance from coalition parties to establish an independent image), and functional positioning (optimizing its role in parliament as a tangible contribution). These strategies have enabled NasDem to build an image as a rational, ethical, and non-opportunistic party while maintaining long-term political flexibility. These findings contribute to studies on Indonesian political parties, particularly in understanding the dynamics of party positions outside executive power and the importance of positioning in maintaining electoral support sustainability within a complex multiparty system.