Priviet Social Sciences Journal

Improving the effectiveness of performance appraisal systems in public sector administrative divisions

2025-10-05T17:07:11+07:00

This study explores the suboptimal implementation of performance appraisals for BLUD employees in public hospitals. This research aims to identify existing issues and formulate draft guidelines to enhance the appraisal process. Using a qualitative approach, data were collected through interviews, observations, and document analysis. The analysis refers to Gary Dessler’s book “Human Resource Management” to address the lack of accurate measurement in current practices. The findings reveal several challenges, including the absence of performance dialogue, difficulties in validating performance realization data, subjective behavioral assessments, and unclear evaluation criteria. In response, this study proposes guidelines to serve as a reference for all stakeholders involved in the appraisal process. Additional recommendations include the use of shared digital storage (e.g., Google Drive) for performance documentation and the development of behavior assessment instruments based on the BARS method to improve objectivity and ease of evaluation. These efforts are expected to support a more accurate and accountable performance appraisal system

Mapping the risk landscape of childhood obesity: A narrative review of behavioral and socioeconomic determinants

2025-10-05T17:06:59+07:00

Childhood obesity is a critical global health concern with a rising prevalence in both developed and developing countries and is associated with substantial short- and long-term consequences, including metabolic, cardiovascular, and psychosocial disorders. This narrative review synthesizes recent evidence on the behavioral, familial, and socioeconomic determinants of childhood obesity to inform prevention strategies. Ten peer-reviewed articles published between 2015 and 2025 were reviewed, encompassing diverse populations from Asia, Europe, South America and Oceania. Studies met the inclusion criteria if they targeted children aged 2–18 years, defined overweight/obesity using standardized anthropometric measurements, and reported one or more risk factors. The extracted data were thematically analyzed into five domains: sociodemographic and family characteristics, dietary behaviors, physical activity and sedentary lifestyle, breastfeeding and early life exposures, and socioeconomic disparities. Across the included studies, unhealthy dietary patterns and insufficient physical activity were the most frequently cited modifiable risk factors, appearing in more than half of the studies. Maternal obesity, low parental education, and limited household income were consistently linked to higher obesity risk through both biological and environmental pathways, while short breastfeeding duration and cesarean delivery were recurrent early-life factors associated with increased prevalence. Socioeconomic disparities amplify exposure to obesogenic environments, particularly in disadvantaged communities. The findings indicate that childhood obesity is a multifactorial condition shaped by interdependent behavioral, familial, and structural determinants. Effective prevention requires equity-focused multisectoral strategies that integrate healthy eating promotion, physical activity encouragement, maternal and child health support, and interventions targeting the social determinants of health.

A Legal review of life insurance policies as a guarantee for obtaining credit from banking institutions (Research study at PT. Allianz Medan)

2025-10-05T17:06:56+07:00

This article aims to determine the significance of problems related to the use of life insurance policies as credit collateral in terms of practice, regulation, and theory. This study focuses on the legal position of life insurance policies as credit collateral and the mechanism and banking use of life insurance policies as credit collateral in banking institutions at PT. Allianz Medan. This study uses Empirical Normative Juridical Legal Research based on interviews as support. In the Indonesian legal system, life insurance policies can be used as collateral to obtain credit lines from such institutions. General provisions on collateral are contained in the Civil Code (KUHPerdata), especially in Book II concerning property and property rights, and in Law Number 40 of 2014 concerning Insurance, which regulates the basic principles, rights, and obligations of the parties in insurance agreements. The mechanism for utilizing life insurance policies as credit collateral in banking institutions studied at PT. Allianz Medan demonstrates a legitimate and structured practice that adheres to national legal provisions, such as the Civil Code, Fiduciary Guarantee Law, and Insurance Law. By transferring the right to receive policy benefits to the bank as collateral, either by replacing the beneficiary or the fiduciary, this practice provides legal certainty for creditors and protection from risk for debtors.

Legal review on the online sale of homemade food and beverage products without a distribution permit from the National Agency of Drug and Food Control (BPOM) of the Republic Indonesia in relation to consumer protection in Medan City

2025-10-05T17:06:54+07:00

The objective of this research is to analyze the legal aspects concerning the online sale of homemade food and beverage products without distribution permits from the Indonesian National Agency of Drug and Food Control (BPOM), particularly in the city of Medan. This study employs a mixed legal research method, combining normative juridical and empirical approaches by reviewing relevant legislation and conducting interviews with small-scale business owners, BPOM officials, and representatives of the Medan Health Department. The findings indicate that the majority of homemade food and beverage entrepreneurs do not possess BPOM distribution permits due to a lack of understanding, limited financial resources, and the belief that such permits are unnecessary. Consequently, consumers are vulnerable to the safety of the products they consume. The state, through BPOM and local governments, must play an active role in providing both preventive and repressive legal protection, as well as in offering education and assistance to entrepreneurs to ensure the protection of consumer rights.

The use of gen alpha slang as a persuasive language in Instagram reels marketing

2025-10-05T17:07:12+07:00

Social media marketing has been increasingly used to advertise products and services, especially through Instagram Reels. This study investigates how Generation Alpha slang functions as persuasive language in marketing on Instagram Reels. Using a qualitative case study design, 15 influencer Reels were examined through thematic analysis of comments and engagement metrics, including likes, shares, saves and views. The results indicate that reels incorporating Gen Alpha slang and non-fiction storytelling achieved higher engagement rates than those using formal English or rhetorical questions. These findings are interpreted through the Elaboration Likelihood Model, Uses and Gratifications Theory, and Persuasion Theory, which collectively explain how slang operates as a peripheral cue, fulfills social identity needs, and enhances persuasion through increased liking and social proof. While the results provide insight into emerging generational language trends in digital marketing, the study’s scope is limited by its small sample size, convenience sampling, and the absence of intercoder reliability testing. Future research should adopt larger, systematically coded datasets to validate and expand on these findings.

Collaborative governance in empowering women in coastal areas in Bekasi regency

2025-10-05T17:07:01+07:00

Collaborative governance is an appropriate concept for building community development through community empowerment. Empowerment activities are a good first step in building a strategy to achieve increased community welfare and the abilities of people who experience inadequate living. Segarajaya Village is a coastal village, and the majority of coastal communities have educational, social, and economic limitations. Women’s empowerment increases the skills and strengths that women have so that they can become independent and creative. This study aims to analyze how collaborative governance empowers women in Segarajaya Village through the Seraci batik craftsmen group. The theory used in this research is the collaboration theory from Ansel and Gash, which suggests that there are four indicators that influence the implementation of collaboration: initial conditions, institutional design, facilitative leadership, and collaborative process. This study uses qualitative research methods, with a descriptive approach. The results of this research show that the collaborative process of empowering women in coastal areas through the Seraci batik craftsman group in Segarajaya Village has gone quite well, although the implementation of collaborative governance is still not running optimally. Existing collaboration tends to be less flexible, lacks trust, and is dominated by the private sector, which becomes an obstacle to collaboration, resulting in the implementation of collaborative governance not being optimal.

Transformative deep learning in secondary education: the 3P framework for inclusive and sustainable knowledge development

2025-10-05T17:07:03+07:00

This study explores the potential of the 3P (Precise, Process, Product) framework to incorporate the principles of transformative and deep learning in secondary education. This research addresses the urgent need for meaningful, reflective, and student-centered learning to tackle the complex challenges of the 21st century. A qualitative case study was conducted at a secondary school using purposive sampling of curriculum coordinators, teachers, and policymakers. Data were gathered through semi-structured interviews, focus group discussions, and observation of classes. Thematic analysis, supported by NVivo 12 software, showed that the Precise component helps formulate clear and focused learning objectives; the Process component encourages reflective dialogue, active participation, and an inclusive learning environment; and the Product component fosters authentic, project-based assessment practices. The findings indicate that the 3P framework has shifted learning from exam-centered methods to an emphasis on deep understanding, inclusivity, and global citizenship. Challenges included gaps in teacher training, low digital literacy, and unequal access, while solutions emerged at the teacher, school, and policy levels. The framework proved to be versatile and effective, enhancing students’ learning identity and social awareness, and aligning curriculum standards with classroom practice. This study offers a conceptual contribution to curriculum transformation by presenting an adaptive and sustainable pedagogical model that supports Sustainable Development Goal (SDG) 4 on inclusive and quality education.

Leveraging new media for the branding of pinge tourism village

2025-10-05T17:06:57+07:00

New media is common in the digital era. New media is media that is connected to the internet, allowing it to be accessed by the wider community anywhere and anytime. Some of the new media familiar to mass media are social media and websites. The use of new media can be utilized if people want to know about certain brands, products or services. Through new media, users can actively participate openly and interactively to convey, receive, and discuss new ideas as a basis for making better business decisions. The use of new media can be applied in forming a Tourism Village brand. This research focuses on how to use new media to establish the brand of Pinge Tourism Village, Tabanan Regency, Bali. Data were collected from interviews with the management of the Pinge Tourism Village, analysis of social media and the Pinge Tourism Village website, and direct observation at the research location. The method used is a qualitative research approach that explores how the Pinge Tourism Village brand was formed through new media. The results show that Pinge Tourism Village utilizes social media using the main features of Facebook and is in accordance with the branding concept. They also use websites for branding.

Digital activism and youth participation in Indonesia: A qualitative study of social media’s role in contemporary social movements

2025-10-05T17:07:09+07:00

Amidst Indonesia's evolving democratic landscape, digital activism has become a defining arena for youth-driven civic engagement. This qualitative research delves into how Indonesian youth are harnessing social media platforms to propel contemporary social movements. Drawing from in-depth case studies of two pivotal movements—#ReformasiDikorupsi and #TolakOmnibusLaw—and candid interviews with activists, this study uncovers the strategies, motivations, and profound challenges that they navigate. Our findings reveal that social media acts as a powerful catalyst for rapid mobilization and broad participation, effectively forging a collective identity and solidarity among youth activists. Online campaigns demonstrably amplify on-the-ground protests, contributing to tangible outcomes such as policy shifts. However, this empowerment is contested within a digital terrain fraught with significant obstacles. Activists must contend with the rampant spread of misinformation and harassment, an overreliance on virality to achieve impact, and the organized counter-mobilization of "cyber troops" seeking to undermine their narratives. Ultimately, this study argues that while digital activism is a vital force for enhancing youth political participation and social awareness, its effectiveness is critically contingent on a delicate balance between digital literacy, platform governance, and the seamless integration of online efforts with offline action. These insights offer a nuanced understanding of both the promise and perils of Indonesia's digital public sphere in the ongoing struggle for social change.

The role of academic advisors in assisting sociology students Faculty of Social and Political Sciences, University of Riau

2025-10-05T17:07:07+07:00

This study aims to analyze the role and interpretation of Sociology students at the Faculty of Social and Political Sciences (FISIP) of Riau University regarding the role of academic advisors (PA). Paradigmatically, Parsons' structural functionalism theory is often identified with a quantitative approach. However, this study consciously employs Parsons' Role Theory as the theoretical framework for qualitative research, as it focuses on the concepts of “role” and “role expectations,” which are relevant for an in-depth exploration from the students' perspective. The method used is a qualitative approach with a descriptive case study design. Primary data were collected through semi-structured in-depth interviews with 2023 sociology students selected purposively. Data analysis used Miles and Huberman's interactive model, which includes data reduction, data presentation, and conclusion-drawing. The results show that students have diverse interpretations of the role of PA lecturers, which are often adapted to their personal needs and experiences. The main findings reveal a gap between students' role expectations and the role performance they perceive from academic advisors. This study concludes that the implementation of the academic advising system at the Faculty of Social and Political Sciences, University of Riau, has not been fully effective in meeting students' expectations, and further evaluation is needed to bridge this gap between the two.

Assessing the importance of school administration (administrative staff) in elementary schools

2025-10-05T17:07:05+07:00

This article aims to examine the importance of school administration through the role of administrative staff (Tata Usaha) in elementary schools, using a qualitative approach based on a literature review of academic studies, scientific books, and the latest educational policies. The findings indicate that administrative staff play a crucial role in ensuring the smooth operation of educational management processes, from student data management, financial documentation, and academic archiving to internal coordination. Despite its strategic function, this role is often overlooked, especially in many public elementary schools in Indonesia that do not yet have official administrative staff positions. The absence of this role has led to the administrative burden being shifted to teachers and principals, thereby diverting their focus from core instructional duties. A well-functioning school administration enhances institutional efficiency, supports data-driven decision-making, and strengthens public accountability in education funding. However, challenges such as the lack of structural recognition for the administrative role at the elementary level, minimal professional training, and inadequate regulatory frameworks remain major obstacles. Therefore, the institutionalization of administrative staff in elementary schools must be promptly realized through affirmative policies, continuous competency development, and a paradigm shift towards a more professional school management system. This study concludes that administrative staff are not merely technical support personnel but strategic actors in building an accountable, orderly, and sustainable basic education system. The presence of administrative staff in elementary schools is not an option but a necessity for the delivery of quality basic education services.

Trash to treasure: Integrating waste management and financial literacy for sustainable behaviors

2025-10-05T17:06:52+07:00

The "Trash to Cash: Jago Atur Uang, Jago Rawat Bumi" program, conducted at SDN 008 Waru, Penajam Paser Utara Regency, East Kalimantan, Indonesia, aimed to enhance sixth-grade students’ understanding of waste management and financial literacy through an interactive educational intervention. Targeting 30 students aged 11–12 years, the program integrated the eco-financial concept, transforming inorganic waste, such as plastic bottles and cardboard, into economic assets via waste banks, with proceeds encouraging savings habits. Employing an action research approach, the intervention utilized presentations, the "Tebak Sampah" game, and a waste value calculation quiz. The results demonstrated a significant increase in waste classification knowledge (from 40% to 85% accuracy), with 95% of students recognizing the economic value of recyclables and 80% accurately calculating waste-derived income. Qualitative findings indicated high engagement and intention to collect recyclables, suggesting potential behavioral changes toward sustainability. Challenges, including time constraints and classroom management, did not diminish the program’s success in achieving its goals. This study contributes a novel framework for integrating environmental and financial education, offering a replicable model for primary schools to support the sustainable development goals.

Digital content management strategies for enhancing stakeholder engagement: A communication perspective on website-based platforms

2025-10-05T17:06:50+07:00

This study examines the strategic implementation of website-based Content Management Systems (CMS) as a communication tool to enhance stakeholder engagement in digital environments. Using a qualitative research approach combined with the Multimedia Development Life Cycle (MDLC) methodology, this research analyzes the development and implementation of a digital communication platform for Nasyid Nusantara Jakarta, focusing on its effectiveness in strengthening stakeholder relationships and supporting Sustainable Development Goal 16 (Peace, Justice, and Strong Institutions). Through focus group discussions with 13 participants and a comprehensive website evaluation, the study reveals that strategic digital content management can significantly improve organizational communication effectiveness. The research findings indicate that the implemented CMS platform achieved an overall effectiveness score of 80%, demonstrating strong technical functionality (100%) and content credibility (85.2%), while identifying areas for improvement in transparency, accountability (58.8%), and interactive engagement (66.7%). This study contributes to communication theory by demonstrating how digital platforms can serve as strategic communication tools that facilitate meaningful stakeholder dialogue and community building. These findings have practical implications for organizations seeking to leverage digital communication technologies to enhance stakeholder engagement and achieve sustainable development objectives through effective content management.

Dual use satellites in the Ukraine conflict: The dilemma between state sovereignty and the principle of non-militarization of outer space

2025-10-05T17:06:46+07:00

The increasing reliance on commercial satellite networks during armed conflicts has revealed substantial deficiencies in international space law. The Russia–Ukraine conflict serves as a pivotal case study, wherein Ukraine's utilization of SpaceX's Starlink satellite constellation for military communications obscured the distinction between civilian and military objects. This dual-use characteristic poses challenges to the traditional principles of international law, including state sovereignty over airspace, as delineated by the 1944 Chicago Convention, the freedom of outer space, as established by the 1967 Outer Space Treaty, and the principle of distinction under international humanitarian law. This study employs doctrinal legal analysis to assess whether dual-use satellites should be deemed legitimate military targets and to what extent states are accountable for the actions of private space actors. It contends that existing frameworks inadequately address the militarization risks posed by commercial satellites in low Earth orbit. The study concludes that new normative measures – whether through treaty amendments, interpretive declarations, or soft law instruments – are urgently needed to reconcile the competing principles of state sovereignty, civilian protection, and non-militarization of outer space.

The political positioning strategy of the National Democratic (NasDem) Party in the Prabowo Subianto - Gibran Rakabuming Raka government

2025-10-05T17:06:48+07:00

This article aims to analyze the political positioning strategy of the NasDem Party in the context of the Prabowo Subianto – Gibran Rakabuming Raka administration after the 2024 elections. This study employs a qualitative method, with a literature review as the primary data collection technique. The findings reveal that NasDem implements three main strategies: market-oriented (aligning the party's stance with public perception), differentiation (creating strategic distance from coalition parties to establish an independent image), and functional positioning (optimizing its role in parliament as a tangible contribution). These strategies have enabled NasDem to build an image as a rational, ethical, and non-opportunistic party while maintaining long-term political flexibility. These findings contribute to studies on Indonesian political parties, particularly in understanding the dynamics of party positions outside executive power and the importance of positioning in maintaining electoral support sustainability within a complex multiparty system.

The implementation of principal’s supervisory style in improving teachers’ job satisfaction at SMK Negeri 1 Gowa

2025-10-14T16:17:44+07:00

Principals play a strategic role in improving the quality of teaching and teacher performance through supervisory practices. This study aims to describe the implementation of the principal’s supervisory style in enhancing teachers’ job satisfaction at SMK Negeri 1 Gowa. This research employed a descriptive qualitative approach, with data collected through observations, in-depth interviews, and documentation. The participants included the principal, six vice principals, senior teachers, and teachers who were the subjects of supervision. The findings indicate that the principal implemented an integrated, structured, and participatory supervisory style. This approach can be categorized as guided leadership, which emphasizes mentoring, support, and teacher involvement in decision-making. The implementation of supervision was not merely focused on administrative evaluation but functioned as a medium of empowerment through constructive feedback, continuous mentoring, and collective reflection. Teachers reported feeling valued and supported, which positively influenced their motivation, professionalism, work discipline, teaching readiness, and overall job satisfaction. Furthermore, the supervisory practices were closely linked to teacher performance appraisal (PKG) and work target assessments (SKP), contributing to the strengthening of career development and performance-based recognition. These results highlight that a humanistic, educational, and participatory supervisory style fosters a positive school climate, promotes collaboration, and enhances the quality of teaching and learning in vocational education settings.

The effect of the knowledge index on the community literacy development index and the level of reading interest: A case study in West Java in 2024

2025-10-14T16:17:36+07:00

This study examines the reciprocal relationships between the Knowledge Index (KI), the Community Literacy Development Index (CLDI), and the Level of Reading Interest (LRI) across 27 districts/cities in West Java (2024). Using a quantitative design with Partial Least Squares–Structural Equation Modeling and a conditional process perspective, we test direct and feedback effects among the three constructs. Descriptive statistics indicate substantial variation in literacy development and reading interest across regions. Model fit indices exceed conventional thresholds, supporting the adequacy of the specified structure. The results show that KI has a significant positive effect on both CLDI and LRI, indicating that accumulated schooling and knowledge capital translate into stronger literacy ecosystems and more active reading behaviors. Conversely, both CLDI and LRI exert significant positive effects on KI, evidencing a reinforcing cycle in which richer literacy environments and higher reading engagement further elevate knowledge attainment. These findings highlight a virtuous, bidirectional dynamic: knowledge deepens literacy and reading, while literacy investment and reading practice amplify knowledge. Policy implications include prioritizing integrated literacy programs across the life course, leveraging digital access, and coordinating libraries, schools, and local governments to simultaneously lift ecosystem quality and individual reading practices. The study provides actionable evidence for place-based literacy policy and human capital formation in emerging regions.

Social capital in Islamic community-based pesantren

2025-10-14T16:17:40+07:00

Pesantren is one of the oldest educational institutions in Indonesia. This study aims to analyze how social capital contributes to economic independence at Pesantren Aulia Cendekia in Palembang, Indonesia. This is due to limited funding sources and competition among educational institutions. Pesantren, as an institution with a unique educational program centered on religious teaching, uses social capital to maintain financial sustainability by utilizing business units within the institution. This study examines the assets of pesantren business units using Robert D. Putnam's social capital theory, which links social capital with economic independence. With a comprehensive and contextual approach, this study uses qualitative methodology and collects data through observation, interviews, and documentation. The results show that the economic success of pesantren depends not only on their tangible assets but also on the quality of connections, teamwork, and important figures such as ustadz. Using sustainable business units, such as managing productive waqf (Islamic endowment funds), establishing business incubators, and forming Micro Waqf Banks in collaboration with the government, Islamic boarding schools utilize their social capital, which includes alumni networks and trust. In addition to business units, the ustad also plays an important role in the sustainability of Islamic boarding schools in terms of their economic independence.

The strategic role of women in economic growth through the lens of islamic economics in Indonesia

2025-10-14T16:17:33+07:00

This study aims to analyze the strategic role of women as pillars of economic growth within the framework of the Islamic economy in Indonesia. A mixed-method approach was employed that combined quantitative and qualitative techniques. The quantitative method utilized Structural Equation Modeling (SEM) to measure the influence of women's variables on economic growth. Meanwhile, the qualitative approach adopted a literature review to analyze the structure of the Islamic economic framework in Indonesia. The results indicate that the Gender Development Index (GDI) significantly mediates and strengthens the influence of women-related indicators on economic growth. Women's education emerged as the most dominant factor, both directly and indirectly, followed by women's income. Meanwhile, female labor force participation and professional engagement exerted significant indirect effects on the GDI. These findings underscore the importance of inclusive gender-based development policies to support Indonesia’s sustainable economic growth. Furthermore, the analysis reveals that women’s involvement in economic sectors—particularly in the halal industry, Islamic microfinance, and the management of Islamic social funds such as zakat and waqf—has a significant impact on equitable and sustainable economic development. The Islamic economy provides a holistic value framework for empowering women as economic actors and agents of social transformation who maintain a balance between spiritual values and material progress. This study recommends the formulation of gender-inclusive Islamic macroeconomic policies and the enhancement of Islamic financial literacy and access for women. Thus, women’s empowerment in the Islamic economy is not merely a matter of equality but a strategic foundation for achieving just and sustainable national economic growth

Development of fun flashcard series: Fruits and animals for primary students for children at Mustika Tama Orphanage

2025-10-17T01:19:14+07:00

This study aims to develop the Fun Flashcard Series: Fruits & Animals learning media as an educational tool to increase the learning motivation and involvement of children at Mustika Tama Orphanage. The development model used was 4D (Define, Design, Develop, Disseminate). The research subjects were 10 children in grades 1 and 2 at the elementary school level at the Mustika Tama Orphanage. The research instruments included expert validation sheets, child response questionnaires, and learning engagement observation forms. The validation results showed that the Fun Flashcard Series media was very suitable for use, with an average validation score of 95%. The children's responses showed a high level of enthusiasm, engagement, and interest in the developed media. Thus, the Fun Flashcard Series: Fruits & Animals proved to be effective as an innovative learning medium that can increase children's learning motivation and engagement at the Mustika Tama Orphanage.

Development strategy to improve accreditation at the Faculty of Administrative University of Jakarta

2025-10-17T01:18:52+07:00

This study aims to analyze study program development strategies to improve accreditation at the Faculty of Administrative, University of Jakarta. This research used a qualitative descriptive approach, including interviews, observations, and documentation with various relevant parties such as deans, heads of study programs, lecturers, administrative staff, and students. The study concluded that the study program development strategy to improve accreditation includes, first, strengthening the study program's vision and mission. Second, planning and implementing quality assurance in accordance with standards is required. Third, monitoring and evaluating quality control to ensure measurability is required. This strategy can ensure the quality of national education through a sustainable, internal quality assurance system. In the implementation of Tridharma, teaching, research, and community service activities have been actively carried out. Lecturers routinely conduct research and community service and encourage student involvement through theses and social activities. However, instances of manual documentation practices still exist, which slow down the evidence collection process during accreditation. Therefore, accelerating digitalization, both by optimizing SIAKAD and developing a cloud-based storage system, has become a key priority for the university.

The influence of Islamic leadership style and work ethic on employee performance in Salamrejo Village, Binangun District, Blitar Regency

2025-10-17T01:18:31+07:00

This study aimed to examine the influence of the Islamic leadership approach and Islamic labor ethic on workers' performance within the Salamrejo Village Office, Binangun District, Blitar Regency. The problem formulations proposed include: (1) how does Islamic leadership style influence employee performance, (2) how does the Islamic approach to work influence worker performance, and (3) how do Islamic leadership style and Islamic work ethic influence employee performance simultaneously. This study uses a quantitative approach with a descriptive-verification design. Data collection was performed by distributing Likert-scale-based questionnaires to the entire village employee population using a saturated sampling method. Data analysis included validity, reliability, normality, heteroscedasticity tests, and hypothesis testing using the t-test (partial) and F-test (simultaneous) with the help of the SPSS software. The results showed that all research instruments were valid and reliable (Cronbach's Alpha X1 = 0.689; X2 = 0.855; Y = 0.852). The data were normally distributed (Asymp. Sig = 0.057 > 0.05) and free from heteroscedasticity. The t-test showed that Islamic leadership style had a significant positive effect on employee performance (t = 6.010; sig < 0.001), while the Islamic approach to work had a significant negative impact on worker performance (t = -2.859; sig = 0.024). Simultaneously, both independent variables significantly impacted worker performance (F = 20.513; sig = 0.001). Thus, this study concluded that Islamic leadership style is a dominant factor in improving employee performance, while the implementation of Islamic work ethic requires further evaluation to align with work values and contribute optimally to improving performance.

Entrepreneurial mindset transformation: Synergy of entrepreneurship and creativity education for female students in Malaka Regency

2025-10-17T01:18:08+07:00

This study aims to analyze the influence of entrepreneurship education and creativity on the entrepreneurial interest of female students in Malaka Regency, East Nusa Tenggara, Indonesia. The background of this study is based on the high poverty rate and suboptimal utilization of entrepreneurial potential in the area. The study used a quantitative approach with a survey method of 72 respondents selected incidentally. The research instrument was a questionnaire with a five-point Likert scale, including 20 statements for the entrepreneurship education variable and 30 statements for the creativity variable. Data analysis was conducted using multiple linear regression with the classical assumption test, t-test, F-test, and coefficient of determination. The results show that entrepreneurship education has a positive but insignificant effect on entrepreneurial interest, whereas creativity has a positive and significant effect. Simultaneously, both variables had a significant effect, contributing 51.2% to the variation in entrepreneurial interest. These findings indicate that creativity is a dominant factor in shaping the entrepreneurial interest of female students, while entrepreneurship education requires strengthening methods and contextual support to be effective. This study recommends the development of an applicable curriculum, business incubation programs, and funding and mentoring support to build an adaptive and inclusive entrepreneurial ecosystem in the local area.

Brand localization and consumer perception in China: A pavlovian conditioning approach

2025-10-17T01:17:42+07:00

Globalization has driven international companies to adapt their brand strategies to local markets, particularly in China, which has become one of the world’s largest and most dynamic economies. One crucial aspect of this adaptation is brand name localization, where international brands translate their names into Mandarin to ensure linguistic familiarity, cultural relevance, and positive perceptions. This study examines consumer perceptions of localized brand names—Burger King (汉堡王), KFC (肯德基), and Starbucks (星巴克)—by integrating the theoretical perspective of Pavlovian conditioning with international marketing strategies. A survey of 500 respondents was conducted to measure consumer attitudes toward dimensions such as memorability, cultural appropriateness, emotional resonance, and the influence on purchase decisions. The findings indicate that local brand names significantly shape consumer perceptions and purchasing behavior. Starbucks (星巴克) was perceived as the most successful brand name, associated with coffee culture, a premium lifestyle, and ease of recall. KFC (肯德基) was found to evoke positive emotions strongly, while Burger King (汉堡王) was more likely to trigger curiosity rather than a strong cultural association with Western fast food. Repetition of brand names also enhances positive consumer emotions, aligning with Pavlovian conditioning, where repeated stimuli strengthen affective responses. This study contributes to the understanding of brand localization as a strategic marketing tool in cross-cultural contexts. The results highlight the importance of phonological adaptation, cultural alignment, and consistent brand communication in building consumer trust and loyalty in international markets, particularly in China.

Implementation of the Simple Additive Weighting (SAW) method in supporting the business transformation process of PT Virama Karya (Persero) to become PT Agrinas Jaladri Nusantara (Persero)

2025-10-20T01:23:11+07:00

Business transformation is a strategy adopted by companies to maintain long-term sustainability. In support of the government's program to achieve food self-sufficiency through the development of the fisheries commodity ecosystem, PT Virama Karya (Persero), which was originally engaged in the construction sector, shifted to PT Agrinas Jaladri Nusantara (Persero) through horizontal diversification into the fisheries sector. In this case, the company transformed its business while maintaining its construction sector. This shift requires a more objective and measurable decision-making process. Although the company has implemented a weighting system, its use has been limited to assessing the feasibility of alternatives, and the final decision still relies on direct appointments. To support the transformation process, several key aspects must be considered, including the selection of a Public Accounting Firm (KAP), employee training programs, determining the best employees, and employee rotation. This study used the Simple Additive Weighting (SAW) method with a quantitative method through a descriptive approach and semi-structured interviews for data collection. This method requires criteria weighting, matrix normalization, and identification of alternative rankings to determine the most appropriate choice. This study revealed that the SAW method improves a company's ability to make objective and measurable decisions. It can be concluded that the SAW method used in this study can assist the decision-making system at PT Agrinas Jaladri Nusantara (Persero) objectively and measurably and can increase the company's cost efficiency.

The role of women in Micro, Small, and Medium Enterprises (MSMEs): A case study of the Petho Cracker Business in Paremono Village, Magelang Regency

2025-10-03T09:31:35+07:00

This study aims to analyze the driving factors and strategic roles of women in Micro, Small, and Medium Enterprises (MSMEs) producing Petho crackers (Peyek Petho) in Paremono Village, Magelang Regency. Using a descriptive qualitative approach with data collection techniques, including in-depth interviews, participatory observation, and documentation studies, this study found that women's involvement is driven by four main factors: economic needs to support uncertain family income, family inheritance, and business regeneration; promising business opportunities; and skills acquired through social learning. Women play a central and integrated role in all business aspects from capital provision and production processes to marketing strategies encompassing manual, digital, and sales agent methods. The income contribution from this business is significant for fulfilling basic household needs, financing children's education, and meeting social obligations within the community. The study concludes that women's participation in MSME transcends economic activity; it is a potent form of empowerment that successfully reconfigures traditional gender roles. Through this venture, women have expanded their agency from the domestic to the public sphere, simultaneously acting as key agents in preserving the local culinary heritage and strengthening the village's economic identity.

The role of NGOs in empowering Londo Coffee Farmers in Sirukam Village, Solok Regency

2025-10-22T13:46:31+07:00

This study examines the role of the Kopi Aie Langang Sirukam Social Forestry Business Group (KUPS) Non-Governmental Organization in improving the capabilities of Londo coffee farmers in Nagari Sirukam, Solok Regency. Using a qualitative descriptive approach, data were obtained through interviews, direct observations, and document reviews involving KUPS administrators, the Nagari government, the LPHN institution, the non-governmental organization KKI WARSI, and farmers. The results of this study show that KUPS has an important function as a mediator, mentor, and bridge in improving the capabilities and independence of farmers. The empowerment process is carried out through continuous training programs, intensive guidance, and institutional system development, which involves active participation to support joint marketing. KUPS initiatives have succeeded in stabilizing coffee prices, improving post-harvest processing quality, and expanding market reach through digital platforms and exhibitions. However, the implementation of empowerment faces several obstacles, such as limited facilities and equipment, dependence on external funding, and uneven levels of farmer participation. Cooperation between KUPS, the Nagari Government, LPHN, and KKI WARSI has been a major driver in strengthening farmers’ capacity and promoting sustainable local economic growth. Strengthening local institutions and developing independent funding strategies is necessary to ensure long-term sustainability and community resilience.

Implementation of business incubation program by PLUT KUMKM West Sumatera in Padang City

2025-10-22T14:05:44+07:00

This study examines the implementation of the Business Incubation Program by PLUT KUMKM in Padang City, West Sumatra. Business incubation refers to a structured process involving guidance, mentoring, and business development provided by an incubator to support the growth of participating MSMEs. The research adopts George C. Edward III’s (1980) policy implementation model, which emphasizes four key variables that influence successfulimplementation : communication, resource, disposition, and bureaucratic structure. A qualitative descriptive approach was employed, with daya collected through in-depth interviews and documentation analyses. The research results show that the PLUT Business Incubation Program has met its objectives of providing guidance and assistance to MSMEs participating in the incubation. Support from agency leadership and the commitment of facilitators are reinforcing factors for implementation, while a clear organizational structure and the existence of SOPs support smooth execution of the program. Next, the factors influencing the Implementation of the Business Incubation Program by PLUT are: Supporting factors: leadership support, competence of implementers, adequate facilities, good internal coordination, and tangible benefits for participants. Inhibiting factors: Limited human resources and budget, uneven socialization, varying participant motivation, and lack of follow-up mentoring after the program. This study affirms that the PLUT KUMKM business incubation program plays an important role in enhancing the capacity and competitiveness of SMEs; however, it requires strengthening communication aspects, resources, and an implementation strategy that is more adaptive to the needs of SMEs business actors.