Surabi NF, Hidayah N, Fani J, Mahardika K, Yuliana Y, Rahmawati R. Consumer engagement dynamics: The role of social media marketing in building brand awareness and purchase intention among UMKM Bachiro. PSSJ [Internet]. 2025 Dec. 10 [cited 2025 Dec. 10];5(12):244-56. Available from: http://journal.privietlab.org/index.php/PSSJ/article/view/1076