Surabi, Nur Fadilah, Nurul Hidayah, Julyia Fani, Kalam Mahardika, Yuliana Yuliana, and Rahmawati Rahmawati. “Consumer Engagement Dynamics: The Role of Social Media Marketing in Building Brand Awareness and Purchase Intention Among UMKM Bachiro”. Priviet Social Sciences Journal 5, no. 12 (December 10, 2025): 244–256. Accessed December 10, 2025. http://journal.privietlab.org/index.php/PSSJ/article/view/1076.