Pradina, R. D. ., and T. . Azizah. “Motives and Self-Branding Strategies of UPN Veteran Jawa Timur Communication Science Students in Building Virality on TikTok”. Priviet Social Sciences Journal, vol. 5, no. 11, Nov. 2025, pp. 458-67, doi:10.55942/pssj.v5i11.932.