SURABI, N. F. .; HIDAYAH, N.; FANI, J. .; MAHARDIKA, K. .; YULIANA, Y.; RAHMAWATI, R. Consumer engagement dynamics: The role of social media marketing in building brand awareness and purchase intention among UMKM Bachiro. Priviet Social Sciences Journal, [S. l.], v. 5, n. 12, p. 244–256, 2025. DOI: 10.55942/pssj.v5i12.1076. Disponível em: http://journal.privietlab.org/index.php/PSSJ/article/view/1076. Acesso em: 10 dec. 2025.