Surabi, N. F. ., Hidayah, N., Fani, J. ., Mahardika, K. ., Yuliana, Y., & Rahmawati, R. (2025). Consumer engagement dynamics: The role of social media marketing in building brand awareness and purchase intention among UMKM Bachiro. Priviet Social Sciences Journal, 5(12), 244–256. https://doi.org/10.55942/pssj.v5i12.1076