The role of women in Micro, Small, and Medium Enterprises (MSMEs): A case study of the Petho Cracker Business in Paremono Village, Magelang Regency

Maulida  Masyitoh; Endah Yusma  Pratiwi; Aldri  Oktanedi; Yuanita Dwi  Hapsari

doi:10.55942/pssj.v5i10.749

Authors

Maulida Masyitoh Universitas Sriwijaya https://orcid.org/0009-0007-1612-2175
Endah Yusma Pratiwi Universitas Palangka Raya https://orcid.org/0009-0001-3219-6402
Aldri Oktanedi Universitas Sriwijaya https://orcid.org/0009-0008-0295-6264
Yuanita Dwi Hapsari https://orcid.org/0009-0005-2501-7946

DOI:

https://doi.org/10.55942/pssj.v5i10.749

Keywords:

Women's Empowerment, Micro, Small, and Medium Enterprises (MSMEs), Gender Roles

Abstract

This study aims to analyze the driving factors and strategic roles of women in Micro, Small, and Medium Enterprises (MSMEs) producing Petho crackers (Peyek Petho) in Paremono Village, Magelang Regency. Using a descriptive qualitative approach with data collection techniques, including in-depth interviews, participatory observation, and documentation studies, this study found that women's involvement is driven by four main factors: economic needs to support uncertain family income, family inheritance, and business regeneration; promising business opportunities; and skills acquired through social learning. Women play a central and integrated role in all business aspects from capital provision and production processes to marketing strategies encompassing manual, digital, and sales agent methods. The income contribution from this business is significant for fulfilling basic household needs, financing children's education, and meeting social obligations within the community. The study concludes that women's participation in MSME transcends economic activity; it is a potent form of empowerment that successfully reconfigures traditional gender roles. Through this venture, women have expanded their agency from the domestic to the public sphere, simultaneously acting as key agents in preserving the local culinary heritage and strengthening the village's economic identity.

Author Biographies

Maulida Masyitoh, Universitas Sriwijaya

Maulida Masyitoh, M.A., is a lecturer in the Department of Sociology at the Faculty of Social and Political Sciences, Sriwijaya University. She completed her undergraduate degree in Sociology of Education from Yogyakarta State University in 2013 and earned her Master's in Anthropology from Gadjah Mada University in 2017. Her areas of expertise include Economic Anthropology, community empowerment, social and cultural transformation, and rural agriculture. In her teaching, she offers courses such as Introduction to Socio-Cultural Anthropology, Sociopreneurship, Community Empowerment Practices, Rural Sociology, Sociology of Communication, and Sociology of Economics.

Endah Yusma Pratiwi, Universitas Palangka Raya

Endah Yusma Pratiwi is a lecturer in the Non-Formal Education Study Program, Faculty of Teacher Training and Education, Universitas Palangka Raya. She earned her bachelor’s degree in PPKn from Universitas Negeri Surabaya in 2012 and obtained her Master’s degree in Anthropology from Universitas Gadjah Mada in 2016. At the university, she teaches courses such as Introduction to Anthropology, Social Anthropology, and Rural-Urban Sociology.

Aldri Oktanedi, Universitas Sriwijaya

Aldri Oktanedi is a lecturer and young researcher in the Department of Sociology, Faculty of Social and Political Sciences, Sriwijaya University, Indonesia. His areas of expertise focus on rural sociology, social demography, and community empowerment. By continuously developing his research portfolio and actively participating in studies on rural sociology, social demography, and community empowerment, Aldri is establishing himself as a promising researcher in the field of Indonesian sociology.

Yuanita Dwi Hapsari

Yuanita Dwi Hapsari is an academic who devotes herself as a lecturer in the Sociology Study Program at the Faculty of Social and Political Sciences (FISIP), Sriwijaya University.

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