Digital content management strategies for enhancing stakeholder engagement: A communication perspective on website-based platforms

Abdul Kholik; Menati Fajar Rizki; Farah Widari  Maulydia; Mohammad Arsha  Syahdan; Arbifadhil Fikri  Anadyar; Nasya Rizqy  Zalikha

doi:10.55942/pssj.v5i9.747

Authors

Abdul Kholik Universitas Negeri Jakarta https://orcid.org/0000-0002-2721-2922
Menati Fajar Rizki Universitas Negeri Jakarta https://orcid.org/0009-0008-5139-8983
Farah Widari Maulydia Universitas Negeri Jakarta
Mohammad Arsha Syahdan Universitas Negeri Jakarta
Arbifadhil Fikri Anadyar Universitas Negeri Jakarta
Nasya Rizqy Zalikha Universitas Negeri Jakarta

DOI:

https://doi.org/10.55942/pssj.v5i9.747

Keywords:

digital communications, content management system, stakeholder engagement, digital platform strategy, organizational communications

Abstract

This study examines the strategic implementation of website-based Content Management Systems (CMS) as a communication tool to enhance stakeholder engagement in digital environments. Using a qualitative research approach combined with the Multimedia Development Life Cycle (MDLC) methodology, this research analyzes the development and implementation of a digital communication platform for Nasyid Nusantara Jakarta, focusing on its effectiveness in strengthening stakeholder relationships and supporting Sustainable Development Goal 16 (Peace, Justice, and Strong Institutions). Through focus group discussions with 13 participants and a comprehensive website evaluation, the study reveals that strategic digital content management can significantly improve organizational communication effectiveness. The research findings indicate that the implemented CMS platform achieved an overall effectiveness score of 80%, demonstrating strong technical functionality (100%) and content credibility (85.2%), while identifying areas for improvement in transparency, accountability (58.8%), and interactive engagement (66.7%). This study contributes to communication theory by demonstrating how digital platforms can serve as strategic communication tools that facilitate meaningful stakeholder dialogue and community building. These findings have practical implications for organizations seeking to leverage digital communication technologies to enhance stakeholder engagement and achieve sustainable development objectives through effective content management.

Author Biographies

Abdul Kholik, Universitas Negeri Jakarta

Abdul Kholik is lecturer and researcher in the Public Relations and Digital Communication Program at the Faculty of Social Sciences and Law, State University of Jakarta, Indonesia. His academic focus includes visual communication, digital communication, and digital marketing, and explores how media and technology shape public perception and engagement. He is passionate about empowering students with creative and strategic skills for the digital age.

Menati Fajar Rizki, Universitas Negeri Jakarta

Menati Fajar Rizki is lecturer and researcher in the Public Relations and Digital Communication Program at the Faculty of Social Sciences and Law, State University of Jakarta, Indonesia. Her expertise lies in business communication, marketing communication, and public relations research, with a strong emphasis on strategic messaging, stakeholder engagement, and effective communication in organizational contexts.

Farah Widari Maulydia, Universitas Negeri Jakarta

Farah Widari Maulydia is student in the Public Relations and Digital Communication Program at the Faculty of Social Sciences and Law, State University of Jakarta, Indonesia. Farah is actively involved in campus organizations and is passionate about public relations research and digital communication, with a growing interest in how media and technology influence public engagement and institutional reputation.

Mohammad Arsha Syahdan, Universitas Negeri Jakarta

Mohammad Arsha Syahdan is a student in the Public Relations and Digital Communication Program at the Faculty of Social Sciences and Law, State University of Jakarta. Actively involved in campus organizations and serving as a Scout leader, Arsha is passionate about public relations research and digital communication. Through his involvement in scouting activities, he has developed strong leadership skills and community engagement experience.

Arbifadhil Fikri Anadyar, Universitas Negeri Jakarta

Arbifadhil Fikri Anadyar is a student in the Public Relations and Digital Communication Program at the Faculty of Social Sciences and Law, State University of Jakarta. Actively involved in campus organizations, Arbi is passionate about visual communication research and digital media design, with a growing interest in how visual elements and interface aesthetics influence user experience and digital engagement.

Nasya Rizqy Zalikha, Universitas Negeri Jakarta

Nasya Rizqy Zalikha is a student in the Public Relations and Digital Communication Program at the Faculty of Social Sciences and Law, State University of Jakarta. Actively involved in campus organizations, Nasya is passionate about organizational communication and instructional communication research, with a growing interest in how communication strategies enhance organizational effectiveness.

References

Alfarisyi, M. R. (2023). Penerapan Metode Multimedia Development Life Cycle Pada Video Animasi Bencana Alam. JUKOMIKA (Jurnal Ilmu Komputer Dan Informatika), 6(1), 1–11. https://doi.org/10.54650/jukomika.v6i1.499

Amelia, Aisyah, Kholik, Abdul & Rizki, Menati Fajar . (2024). Optimalisasi Komunikasi Digital dalam Penerapan Visual Sosial pada Desain atau Layout Website Company Profile. Jurnal Manajemen Komunitas, 8(1), 45-58. https://doi.org/10.46799/jsa.v5i7.1303

Chaerunisa, Adinda & Siregar, Sylvia. (2023). Implementasi Stakeholder Engagement dalam Sustainable Development Studi Kasus Pada PT XYZ. Owner. 7. 2956-2969. 10.33395/owner.v7i4.1640

Climer, S. (n.d.). Top 5 tips for managing the content process. Orbit Media Studios. Retrieved September 2, 2025, from https://www.orbitmedia.com/blog/managing-the-content-process/

Fahlepi, S., Sobri, K. M., Lionardo, A., & Nadjib, A. (2025). Digital Leadership dalam Pengelolaan Aset untuk Mencapai Akuntabilitas Publik Pemerintah Daerah Sumatera Selatan. JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL, 6(3), 2205–2218. https://doi.org/10.38035/jmpis.v6i3.4622

Kholik, A., Soegiarto, A., & Sari, W. P. (2024). Strategi komunikasi visual dalam user interface (UI) dan user experience (UX) untuk membangun kepuasan pengguna. TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora, 2(4), 335–344. https://doi.org/10.47861/tuturan.v2i4.1358

Lin, J., Sayagh, M., & Hassan, A. E. (2023). The Co-evolution of the WordPress Platform and Its Plugins. ACM Transactions on Software Engineering and Methodology, 32(1), 1–24. https://doi.org/10.1145/353370

McDermott, C. L., Acheampong, E., Arora-Jonsson, S., Asare, R., de Jong, W., Hirons, M., … Setyowati, A. (2019). SDG 16: Peace, Justice and Strong Institutions – A Political Ecology Perspective. In P. Katila, C. J. Pierce Colfer, W. de Jong, G. Galloway, P. Pacheco, & G. Winkel (Eds.), Sustainable Development Goals: Their Impacts on Forests and People (pp. 510–540). chapter, Cambridge: Cambridge University Press. https://doi.org/10.1017/9781108765015

Mulasih, Siti & Saefullah, A. (2024). Tren pemasaran digital: Analisis perbandingan platform media sosial Facebook Ads dan Google Ads. Jurnal Riset Rumpun Ilmu Ekonomi, 3(1), 89–101. https://doi.org/10.55606/jurrie.v3i1.2768

Mu’minah, I. H. (2021). STUDI LITERATUR: PEMBELAJARAN ABAD-21 MELALUI PENDEKATAN STEAM (SCIENCE, TECHNOLOGY, ENGINEERING, ART, AND MATHEMATICS) DALAM MENYONGSONG ERA SOCIETY 5.0 . Prosiding Seminar Nasional Pendidikan , 3(3), 584-594. Retrieved from https://prosiding.unma.ac.id/index.php/semnasfkip/article/view/654

Nugraha, Steven. (2024, Oktober 7). 5 strategi konten yang membangun kepercayaan konsumen. RadVoice. https://radvoice.id/blog/strategi-konten-membangun-kepercayaan-konsumen/

Nur, Fitro Hakim, Nur Rokhman. 2024. Perancangan Katalog Digital Produk Furniture Alizetti Berbasis Website. Jurnal Riset Komputer. 2(1), 21-30. https://doi.org/10.69714/j8c1cv91

Nurdatillah, Desti. (2025). Optimalisasi Desain UI/UX Website The Originote dengan Pendekatan User Centered Design. JUSIFOR : Jurnal Sistem Informasi dan Informatika. 4. 59-67. 10.70609/jusifor.v4i1.5985

Pratama, Lintang, and Maskur. (2022). “Pembuatan Media Promosi Berbasis Website Dengan Aplikasi CMS Wordpress untuk Menarik Minat Beli pada PT. Telkom Indonesia Wilayah Blitar. Jurnal Aplikasi Bisnis 8 (1):127-32. https://doi.org/10.33795/jab.v8i1.434

PuskoMedia Indonesia. (2024, Juli 21). Menyusun rencana pengujian yang komprehensif untuk aplikasi seluler Anda. PuskoMedia. https://www.puskomedia.id/blog/menyusun-rencana-pengujian-yang-komprehensif-untuk-aplikasi-seluler-anda/

Rasyid, N., Novella, T. J., & Purwanto, A. N. I. (2022, July 29). Membangun Sistem Informasi Menggunakan CMS Wordpress pada Server Linux. Jurnal Teknik Informatika Dan Elektro, 4(2), 137-142. https://doi.org/10.55542/jurtie.v4i2.432

Syarif, F., Syarah, M., & Herman. (2025). Content Planning sebagai Strategi Komunikasi Publik pada Media Sosial Balai Penerapan Modernisasi Pertanian (BRMP) Jakarta. Jurnal Bisnis Dan Komunikasi Digital, 2(4), 18. https://doi.org/10.47134/jbkd.v2i4.4418