Leveraging new media for the branding of pinge tourism village

Mira Adita Widianti; Ridhwan  Sepriandana

doi:10.55942/pssj.v5i10.656

Authors

Mira Adita Widianti Universitas Nasional https://orcid.org/0009-0003-1522-6459
Ridhwan Sepriandana Universitas Nasional

DOI:

https://doi.org/10.55942/pssj.v5i10.656

Keywords:

new media, tourism village, branding, social media, Bali

Abstract

New media is common in the digital era. New media is media that is connected to the internet, allowing it to be accessed by the wider community anywhere and anytime. Some of the new media familiar to mass media are social media and websites. The use of new media can be utilized if people want to know about certain brands, products or services. Through new media, users can actively participate openly and interactively to convey, receive, and discuss new ideas as a basis for making better business decisions. The use of new media can be applied in forming a Tourism Village brand. This research focuses on how to use new media to establish the brand of Pinge Tourism Village, Tabanan Regency, Bali. Data were collected from interviews with the management of the Pinge Tourism Village, analysis of social media and the Pinge Tourism Village website, and direct observation at the research location. The method used is a qualitative research approach that explores how the Pinge Tourism Village brand was formed through new media. The results show that Pinge Tourism Village utilizes social media using the main features of Facebook and is in accordance with the branding concept. They also use websites for branding.

Author Biographies

Mira Adita Widianti, Universitas Nasional

Mira Adita Widianti is affiliated with the Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Nasional, Indonesia. Her expertise lies in digital communication and social media, with research interests encompassing digital communication strategies, journalism, branding, and related areas. She currently serves as the Head of the Off-Campus Learning Program, where she supervises students participating in internships and thematic community service programs aimed at rural development. These experiences have not only contributed to her teaching practice but have also inspired research and community engagement initiatives in communication and digital tourism.

Ridhwan Sepriandana, Universitas Nasional

Ridhwan Sepriandana is an undergraduate student in the Department of Communication Studies, Faculty of Social and Political Sciences, Universitas Nasional, Indonesia, specializing in journalism. He has professional experience as an intern at MDTV and actively participates in community engagement programs related to social media use. His academic interests include journalism practices, digital media and the role of social platforms in community development.

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