The political positioning strategy of the National Democratic (NasDem) Party in the Prabowo Subianto - Gibran Rakabuming Raka government

Dimas Subekti

doi:10.55942/pssj.v5i10.562

Authors

Dimas Subekti Universitas Jambi https://orcid.org/0000-0003-2452-7731

DOI:

https://doi.org/10.55942/pssj.v5i10.562

Keywords:

Nasdem Party, political positioning, post 2024 election, Prabowo Subianto – Gibran Rakabuming Raka cabinet

Abstract

This article aims to analyze the political positioning strategy of the NasDem Party in the context of the Prabowo Subianto – Gibran Rakabuming Raka administration after the 2024 elections. This study employs a qualitative method, with a literature review as the primary data collection technique. The findings reveal that NasDem implements three main strategies: market-oriented (aligning the party's stance with public perception), differentiation (creating strategic distance from coalition parties to establish an independent image), and functional positioning (optimizing its role in parliament as a tangible contribution). These strategies have enabled NasDem to build an image as a rational, ethical, and non-opportunistic party while maintaining long-term political flexibility. These findings contribute to studies on Indonesian political parties, particularly in understanding the dynamics of party positions outside executive power and the importance of positioning in maintaining electoral support sustainability within a complex multiparty system.

Author Biography

Dimas Subekti, Universitas Jambi

Dimas Subekti is affiliated at Department of Social and Political Science, Universitas Jambi

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