Analysis of social behavior and communication strategies in Women’s Bathing, Washing, and Toileting (MCK) activities in the open Aek Pohon River, Pidoli Dolok Subdistrict

Sahara Nurfitri  Nasution; Marlina Marlina; Hafsah Juni  Batubara

doi:10.55942/pssj.v6i1.1425

Authors

Sahara Nurfitri Nasution STAIN Mandailing Natal
Marlina Marlina STAIN Mandailing Natal
Hafsah Juni Batubara STAIN Mandailing Natal

DOI:

https://doi.org/10.55942/pssj.v6i1.1425

Keywords:

Social behavior, Bathing Washing Toileting (MCK), environmental communication strategies

Abstract

This study analyzed the behavior of women who perform bathing, washing, and toileting (MCK) activities in the open Aek Pohon River in the Pidoli Dolok Subdistrict. The aim is to identify the causes, impacts, and appropriate environmental communication strategies. This study employed a qualitative method with a case study approach through observation and interviews. The results show that this behavior is influenced by limited facilities, long-standing traditions, and the perception of the river as the primary water source. Communication strategies are implemented through educational efforts, the involvement of religious leaders, and the provision of MCK facilities by the government. These findings are expected to contribute to studies on social behavior and environmental communication.

Author Biographies

Sahara Nurfitri Nasution, STAIN Mandailing Natal

Sahara Nurfitri Nasution is affiliated with STAIN Mandailing Natal

Marlina Marlina, STAIN Mandailing Natal

Marlina is affiliated with STAIN Mandailing Natal

Hafsah Juni Batubara, STAIN Mandailing Natal

Hafsah Juni Batubara is affiliated with STAIN Mandailing Natal

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