Analysis of the social and economic impacts of the Nusa Penida Festival on the local community

Isvari Ayu Pitanatri; Putu Ade Wijana; Ni Kadek Sri Mirayani

doi:10.55942/pssj.v5i12.1082

Authors

Isvari Ayu Pitanatri Universitas Udayana
Putu Ade Wijana Udayana University
Ni Kadek Sri Mirayani Udayana University

DOI:

https://doi.org/10.55942/pssj.v5i12.1082

Keywords:

tourism events, social impact, economic impact, local community, Nusa Penida Festival

Abstract

This study aims to analyze the social and economic impact of the Nusa Penida Festival on local communities in Nusa Penida, Bali. This annual festival showcases the cultural, artistic, and marine tourism of Nusa Penida, as well as the promotional media of the destinations and community empowerment. This study used a qualitative descriptive method and a case study approach. Data were collected through a literature review by examining various relevant secondary sources, such as scientific articles, government reports, and media publications. The results of the study showed that the Nusa Penida Festival has a positive contribution to local communities. From a socio-cultural perspective, this festival strengthens community identity and pride, encourages social participation, and increases awareness of the importance of cultural preservation. From an economic perspective, this festival encourages micro, small, and medium enterprise (MSMEs) activities, creates job opportunities, and increases local economic turnover. However, challenges such as decreased visitors, overtourism potential, and environmental pressure must be a concern in future management. Therefore, the Nusa Penida Festival must be directed toward the principle of sustainable tourism that emphasizes collaboration between government, community, and industrial actors so that the benefits can be distributed evenly and sustainably.

Author Biographies

Isvari Ayu Pitanatri, Universitas Udayana

Isvari Ayu Pitanatri is affiliated with Universitas Udayana

Putu Ade Wijana, Udayana University

Putu Ade Wijana is affiliated with Universitas Udayana

Ni Kadek Sri Mirayani, Udayana University

Ni Kadek Sri Mirayani is affiliated with Universitas Udayana

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