Reception of academics toward the film Dirty Vote in the context of the 2024 general election

Muhamad Rosit; Gede  Munanto; Maryan  Engeline

doi:10.55942/pssj.v5i12.1017

Authors

Muhamad Rosit Universitas Pancasila
Gede Munanto Universitas Pancasila
Maryan Engeline Universitas Pancasila

DOI:

https://doi.org/10.55942/pssj.v5i12.1017

Keywords:

Dirty Vote, Audience Reception, Academics, Political Communication

Abstract

This study examines the academic reception of the documentary film Dirty Vote. The film exposes the misuse and partiality of political power during the 2024 general election contestation. Using a qualitative research approach, this study uses Stuart Hall’s theory of audience reception, especially the ideas of encoding and decoding. Seven academics from various universities, each with expertise in political communication and media studies, were interviewed for data collection. The results show various interpretations by the informants. Four informants chose a dominant-hegemonic position, interpreting Dirty Vote as a form of political literacy and a critique of government abuse. Two informants took a negotiated position, viewing the movie as both a medium for political literacy and a potential for political propaganda in the lead-up to the 2024 presidential general election. Meanwhile, one informant represented an oppositional position, perceiving the movie as biased and politically motivated. In conclusion, Dirty Vote Movie functions as a space for interactive discussion between the media, government, and academic universities, affirming that media products can simultaneously foster awareness and provoke ideological debate within a democratic society.

Author Biographies

Muhamad Rosit, Universitas Pancasila

Muhamad Rosit is a lecturer in Communication Studies at the Faculty of Computer Science, Pancasila University. His research focuses on Political Communication and Media Studies.

Gede Munanto, Universitas Pancasila

Gede Munanto is a lecturer in Communication Studies at the Faculty of Communication Science, Pancasila University. His research focuses on journalism and Media Studies.

Maryan Engeline, Universitas Pancasila

Maryan Engeline is a student majoring in Strategic Communication at the Faculty of Communication Science, Pancasila University. Her research focuses on strategic communication and media studies.

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